ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. Additionally, the ability to share multimedia content can enhance storytelling and campaign visibility.

B2B 170

B2B How To Instagram Reddit 170

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Training and development has also been challenging. We’re looking for newshounds to share their tips.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Multimedia Development & Visual Storytelling. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. The Media Relies on Visual Storytelling. To make an impact, content needs to shine. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Training 397

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Top tactics in PR and comms. It’s also freely available for download as a PDF on SlideShare.

Survey 123

Survey Measurement Public Affairs Storytelling 123

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. But it isn’t usually quite so simple. See our earlier article on how PR agencies set budgets and billing.

SEO 178

SEO Storytelling Product Launch Measurement 178

The Hoyt Organization

MAY 20, 2024

Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Studies have shown that patients’ perceptions of an institution’s legitimacy and a doctor’s authority affect their willingness to comply with medical treatment. This is exactly what public relations is all about.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling. Browser used.

Data 145

Data How To Storytelling Analytics 145

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. PR writers often help write case studies used on the company’s website, and if the customers or accomplishments are high profile enough, can be pitched to reporters as a success story.

Case Study 231

Case Study Writing Pitching SEO 231

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Stephen Waddington

FEBRUARY 24, 2020

The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers. The book does propose numerous measurement approaches and is packed with brand journalism examples by Autodesk, Bloomberg, Fujitsu, Redhat and the World Economic Forum, among others.

B2B 88

B2B Journalism Case Study Storytelling 88

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Make case studies more visual. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Inbound PR

AUGUST 21, 2018

Having studied International Business and not PR I really needed to work on my writing skills. Because let's face it, what PR people excel at really is storytelling, often in the written form. That's what PR pros study when they go to university and that's what they do day in and day out. I come from a PR background.

Video 49

Video Storytelling Measurement Study 49

5W PR

MAY 6, 2020

Storytelling is always powerful. The popularity and appeal of TedTalks is another shining example of the power of storytelling. Dr. Robert Cialdini spent years studying the psychology of influence before writing his best-selling book, “Influence at Work.” Again, the analogy of meeting someone for the first time applies.

Survey 88

Survey Storytelling Consumer Analysis 88

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

Newsfile

JANUARY 24, 2024

Website Analytics: Studying user interactions on your website to understand audience interests. Tracking mentions and analyzing performance, measuring your outcomes more precisely, adjusting strategies on the go, and making informed decisions all help foster stronger relationships and cater to a chosen audience 1.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. 2015 B2C Content Marketing Trends. Leads and conversions.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Flack's Revenge

OCTOBER 25, 2017

chimed in on case studies and best practices. Shareably storytelling/sharing. Simply Measured social analytics (“great competitor dashboard”). The field is constantly changing, and there’s never a shortage of new tech, challenges and opportunities. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

PR Conversations

SEPTEMBER 18, 2014

Following are study highlights gleaned from the CPRS presentation* as well as some commentary from my perspective as a senior Canadian practitioner with experience in a variety of sectors. Some background on the Canadian study arm. In the results determined via research such as the GAP study, I can see this happening.

Study 99

Study Measurement Survey Education 99

Prohibition

DECEMBER 13, 2022

Studies & Analysis. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. For more interesting articles from us check out these posts: What online campaigns can teach us about measurement and ROI. The importance of storytelling in PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. See here for our resources from making the most of content to measuring your PR efforts. Positivity engages audiences, and shines your reputation. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 136

Measurement Analytics Data Conference 136

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104