ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling.

Data 144

Data How To Storytelling Analytics 144

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Website Analytics: Studying user interactions on your website to understand audience interests. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

DECEMBER 13, 2022

Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. Studies & Analysis. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. The importance of storytelling in PR. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. But more often than not, the data you need can be exported to a spreadsheet which is more than sufficient for most PR measurement requirements. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 73

Survey Trends Communications Storytelling 73

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 75

Corporate Communications Survey Employee 75

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Advertising and public relations help generate demand at the top of the funnel. We've a stack of case studies that illustrate these points and would love to talk them through with you. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR 20/20

NOVEMBER 13, 2018

The study found that people are unwilling to believe information they see and read. Not only were the ads humorous, they showed consumers that the brand actually studies user behavior, and will probably keep using that data for things like improving UX. It’s Time to Measure Your Marketing. Image credit: Adweek.

Brand 69

Brand Branding Sports Consumer 69

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

Measurement 65

Measurement Course LinkedIn Banking 65

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Do you have a view on this?

Publicity 46

Publicity Storytelling Study Journalism 46

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Do you have a view on this?

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. Do you have a view on this?

Publicity 40

Publicity Storytelling Study Journalism 40

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. We study target audiences in aggregate and help our clients identify the biggest influencers in the group.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Marketing be nimble.

Marketing 170

Marketing Employee Content Marketing Training 170

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or, publish a formal case study and use the asset in both marketing and sales efforts.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. Yes, we know storytelling has been a communications mantra for some time. They can lead the paid advertising campaigns. And make a video about them – short, pithy, go for the gut.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Advertising, production, and distribution have all fundamentally changed. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 20) Mack Collier. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. Guest Post by Mike Connell. Why Stories?

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Contently - Strategy

DECEMBER 4, 2018

The metrics associated with awareness tend to be easy to measure as you build up momentum. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. We are the storytellers and content marketing should be our domain. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100