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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Every locality has its own story.

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Small Business Public Relations

5W PR

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. They offer a platform for local news, events, and discussions that directly impact the lives of individuals within specific regions.

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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

Links are the main way Google traverses the web. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”.

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How to pitch the modern journalist

Communications Conversations

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” ” Note: I couldn’t resist using this pic of two of my local favorite reporters/anchors, Jason DeRusha and Jamie Yuccas (courtesy of Jamie Yuccas’ Twitter account).

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

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What PR Can Communicate About Philanthropy

Cision

If you are a web designer, offer to build or redesign the charity’s website. Being in PR, I volunteer for several local charities and help them with exposure. You’ve gotten involved, are helping your local community and feeling great! Need tips for pitching the media? So now what? This is a guest post by Tiffany Young.