PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

Doctor Spin

DECEMBER 22, 2023

However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. link] It’s speculated that local London media, particularly radio, might have mentioned the traffic disruption, and possibly local papers covered the story the following day.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. These stories cover the local, national and global areas that people care about. million Canadians.

Financial 52

Financial Media Analytics Data 52

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. The media industry was profitable, reporters had time and resources to research stories and there were even dedicated fact-checkers at some publications. Karma is real. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

Presspage

JUNE 26, 2018

With newspapers and TV stations shrinking their staffs these days, how does an organization get attention for its events and accomplishments? That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. ”

Community 88

Community Newspapers Education Resources 88

Cision

JULY 28, 2015

With Visible Intelligence, Waterhouse can tell clients where to put their resources in real time. When our local newspaper did a story on the Chattanooga Airport’s funding, we wanted to see, if besides that article, people cared. Monitoring news stories to see if they get a lot of traction also aids in informing PR strategies.

Media 120

Media Viral Newspapers Digital PR 120

PeakMetrics Insights

MARCH 14, 2019

From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work. Back then, media monitoring often meant sorting through stacks of newspapers, gathering clips and meeting with candidates to plot their campaign strategies.

Media 56

Media Television Newspapers Radio 56

Prakkypedia

OCTOBER 24, 2018

The rounds covered by a mainstream newspaper today may not be assigned a specialist reporter tomorrow – say goodbye, in some cases, to environmental reporters, science reporters, local government reporters and more. Society needs a healthy, well-resourced and well-equipped fourth estate.

Journalism 69

Journalism Reddit Newspapers Government 69

Cision

NOVEMBER 28, 2017

For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

PeakMetrics Insights

MARCH 14, 2019

From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work. Back then, media monitoring often meant sorting through stacks of newspapers, gathering clips and meeting with candidates to plot their campaign strategies.

Media 40

Media Television Newspapers Radio 40

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

The Awards Blog

AUGUST 30, 2019

You have the answers, skills, resourcefulness, and technology to eliminate the villain and save the day. Budget – our company has to use what little, precious resources they have, be it budget, staff, or technology. Here are some to consider: Local Chamber of Commerce Awards. Local/Regional Awards. The Sympathetic Victim.

Writing 52

Writing How To Local Examples 52

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. But, after our team huddled, we figured out the right resources to pull in and made it work. And, like many, I particularly enjoy the Sunday edition.

Corporate 148

Corporate Fashion Agency Travel 148

Mora Communications

OCTOBER 9, 2017

When you are featured on The Doctors, CNN or Time Magazine , or your local magazines, newspapers, TV or radio outlets on timely topics, you establish yourself as the authority in your field while at the same time serving as a resource to the communities you most want to reach.

Radio 40

Radio Newspapers Advertising Advertising 40

Mora Communications

OCTOBER 2, 2017

By establishing yourself as an expert and addressing current topics & issues such as: dealing with anxiety, loss and grief, opioid addiction and physician accountability you make your voice heard and establish yourself as an authority in your field and as a valuable resource to the communities you are trying to connect with.

Television 40

Television Print Radio Newspapers 40

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Speak to your community resources, such as historical societies, libraries and newspapers. Leverage relationships.

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

JULY 26, 2021

Some countries do not have such resources. About 2 or 3 weeks ago, the Bulgarian national newspaper 24 Hours proposed Bulgaria to have a Minister of Branding. Host: If our strength is spa tourism and the services we offer, how could we control the proper utilization of natural resources? Siika Katsarova: Of course.

Tourism 52

Tourism Hotels Brand Branding 52

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Be resourceful and respectful. Don’t get too locked into assumptions based on what a news outlet previously covered. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

DECEMBER 30, 2019

It will provide practitioners with the assets and resources they need to visit schools, introduce students to PR, and drive awareness of PR as a career option. Each corporate PRCA member will be expected to engage with a local school each year. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. Feld Entertainment, which produced the circus, had the lobbying resources to secure a room in the Rayburn House Office building. Calling the local police and saying a tiger was on the loose in the neighborhood.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. But that same search might also reveal posts by disgruntled customers who are having trouble with customer service or other issues related to your business model.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stuart Bruce

MARCH 16, 2015

It also offers a wealth of resources in terms of best practice guides, books, webinars etc. The main reason that I’m a member is that the PRCA is that it is an effective trade lobbyist for the industry with issues such as its joint legal action with Meltwater against the iniquitous and immoral Newspaper Licensing Authority (NLA).

Publicity 60

Publicity Ethics Insurance Insurance 60

Communications Conversations

MAY 3, 2016

She already has two internships under her belt, with the Multiple Sclerosis Society where she handled both media relations and social media, and the Women’s Resource Center, where her duties included planning fundraising events. A strong member of any PR team, Julia has the skills and the experience to be a top contributor.

Sports 0

Sports Leadership Internal International 0

Cision

MARCH 24, 2017

A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. CMOs will place a larger focus on redirecting resources from paid to earned, which is more effective and credible. Local news and indy journalism more trusted. “I My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. Newsroom resources are being slashed. I know, I know, I’m not breaking news here. Newsrooms are more lean than ever before.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. One of the primary resources used by both big and small businesses is the media. It may be a literal space like a billboard or a section of a newspaper or magazine page. For one thing, your local newspaper might not be the best fit for the story.

Publicity 64

Publicity Small Business Advertising Advertising 64

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. Lists feel authoritative – Lists are typically written to serve as the go-to resource for a particular topic. It’s a resource. Lists just work. Don’t take my word for it.

Writing 40

Writing Resources Web Newspapers 40

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s challenging to really narrow down and figure out, okay, where am I going to invest my resources?

Data 78

Data Media Analytics Energy 78

ZudePR

MARCH 22, 2018

And if you follow the breadcrumb trail in the links below, you’ll find thousands more resources. However, I spent most of the time working at my local health club for the sociability. The key question? Could I do this? I needed to be sure. Here’s where my research led me. J: Google Docs worked well in most respects.

Writing 83

Writing Google Blogging Exercises 83

Norton's Notes

JULY 17, 2014

The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. Digital Journalism is the future and sadly the regional newspapers are still trying to make this profitable without losing their readership too quickly.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

DECEMBER 19, 2016

Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

SEPTEMBER 10, 2015

Although I have the skill to see the big picture I am mindful of the need to counter balance this with collaborative resource of good implementers and do-ers alongside me, to realize the big vision. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

Film 40

Film Creativity Newspapers Internal 40

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. Business leaders base their decisions off of three things: money, risk and resources.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Flatiron Communications

AUGUST 26, 2018

Wall of Newspaper Fronts at Newseum (Washington DC). Just this week, a small newspaper in Georgia exposed a plan by a political operative to shutter seven of nine polling locations in predominantly African-American districts just as the state’s first African-American woman is running for governor. Civil (@Join_Civil) August 24, 2018.

Journalism 38

Journalism Newspapers Media Print 38

PRSay

FEBRUARY 28, 2022

While Republicans and Democrats differed in their trust of media outlets by as much as 40 percentage points, both sides agreed that local news sources are the most trustworthy. Overall, 64 percent trust local broadcast news and 63 percent trust local newspapers.) Illustration credit: rudzhan ].

Study 195

Study Local Newspapers Survey 195