Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese.

Infographics 177

Infographics Internal International Journalism 177

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Savvy PR people use all available resources to showcase new research studies, data, and trends. PR teams should organize their contacts by vertical, separating outlets and reporters based on recent coverage.

Privacy 294

Privacy Media Telecommunications Conference 294

Victorious PR

FEBRUARY 4, 2023

Media Relations One of the most important aspects of public relations for real estate companies is in coordination with the media. A successful media relations strategy includes developing relationships with key journalists, responding to inquiries and criticism, and proactively pitching stories.

Real Estate 52

Real Estate Reputation Company Publicity 52

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. As you can imagine, because of that, she became very involved in suicide prevention.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

Cision

APRIL 30, 2015

Being in PR, I volunteer for several local charities and help them with exposure. You’ve gotten involved, are helping your local community and feeling great! Now is when you use public relations to not only let others know of your local involvement, but also help spread the word about the charity. So now what?

Communications 120

Communications Real Estate Local Community 120

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you need a chunk of time from your case study, be prepared to pay them for it. Make sure you have a printable picture from the case study, too, as not having one can often be a dealbreaker for bigger publications.

Case Study 120

Case Study Study Local Pitching 120

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 103

Survey Report Media B2B 103

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things.

Airlines 120

Airlines Storytelling Local Travel 120

Stephen Waddington

MAY 16, 2019

Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. Radu Firanescu, Digital Marketing Associate, Tea Venture @RFiranescu Relationships lead to jobs Sarah-Jayne Taylorson completed a series of media work placements during her first degree at Northumbria University.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. It is, after all, called Media Relations. It is, after all, called Media Relations. What’s the secret? Start right now to create and maintain them.

How To 100

How To Media Case Study Resources 100

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 174

Report Local Media Pitching 174

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 83

Automotive Engineering System Media 83

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. Related Articles by Dan: Hovercraft to SF? It’s one of 5 routes unanimously approved for study.

Meeting 98

Meeting Media Print Enterprise 98

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

JULY 16, 2019

As all politics in business are local too, and so even the best PR pros have to pick and choose when they can push back. If you enjoyed this post, you might also like: Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]. Image credit: Unsplash.

Publicity 94

Publicity Survey Local Writing 94

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What Will I Study? and abroad.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. The best you can hope for (and here, your local SEO is important) is your company appearing in the 3-pack (the big map box that comes up with three businesses highlighted).

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. News by definition defies expectations. 1) Email Remains a Top Marketing Channel.

Marketing 114

Marketing Pitching Survey Study 114

Barokas

SEPTEMBER 8, 2017

Although PR pros will often tell you that every day, every issue and every client is different, case studies can be a great way to expose yourself to a variety of potential situations. Whether it is through case studies, internships or mentorships, the key to getting the most out of your education is to learn by doing. Stay Current.

Case Study 60

Case Study Study Course Groups 60

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Stuart Bruce

NOVEMBER 1, 2017

The Government Communication Service (GCS), under Alex Aitken, has made huge improvements in the way it plans and measures government communications work, but many of these improvements have still to be implemented across the rest of the public sector including local authorities and NHS trusts.

Measurement 68

Measurement Publicity Case Study Government 68

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

Publicity 105

Publicity Radio Sports Small Business 105

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Media relations is great, but the question is how can you translate that to sales. Have you found that a challenge?

Marketing 120

Marketing Analytics Measurement Data 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

PR Insiders

MAY 5, 2021

You, on the other hand, may just be trying to get into your local newspaper or a trade publication. Our team follows the news daily to see if anything is happening that relates to a client’s expertise. Did a new study show that the percentage of overweight Americans has grown? If that fails, give the publication a call and ask.

Pitching 78

Pitching Government Financial Survey 78

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Study all of the possibilities. Believe me, nothing impresses the media more than media.

Media 49

Media Local Insurance Insurance 49

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103