Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 2, 2022

According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. local time. .” ~ Mark Hannan, Director of Corporate Communications, Scottish Ambulance Service. Consider when to email your pitch. The post Best practices for building a perfect pitch appeared first on Onclusive.

Pitching 195

Pitching Data Technology Storytelling 195

Landis PR

FEBRUARY 26, 2024

Often seen as the domain of legislators and professional lobbyists or advocates, public relations professionals play a crucial role in shaping conversation and informing decision-making. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things.

Airlines 120

Airlines Storytelling Local Travel 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? It will not just improve your media relations, but also the brand content you offer directly to online audiences. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Ishmael's Corner

NOVEMBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. The local time is 10:45 p.m. The post Building bridges across and beyond the Hoffman offices appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Local Communications Publicity 60

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This can include collaborations with local farms, beverage companies, or dessert makers.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

JUNE 22, 2015

Q: When trying to build your brand during peacetime, is it a good idea to focus on a specific location (social media) to build brand advocates rather than focusing on your company’s national influence? ” In my opinion, you start locally to support the larger efforts. A: Look for the silver linings that make for good storytelling.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Stephen Waddington

MAY 16, 2019

Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. Radu Firanescu, Digital Marketing Associate, Tea Venture @RFiranescu Relationships lead to jobs Sarah-Jayne Taylorson completed a series of media work placements during her first degree at Northumbria University.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Ishmael's Corner

NOVEMBER 29, 2016

The Art Of Storytelling In Business Communications And Public Relations. to PR in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. So many dimensions to the communications industry in China.more.

Storytelling 60

Storytelling Travel Industry Communications 60

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” I’m a big film buff; and talk about a good storyteller. My hobbies outside of work include…I’m a big fan of travel, and there are plenty of places in the world left for me to visit and drink their local beers.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Mora Communications

OCTOBER 2, 2017

Effective PR is effective storytelling. A well-targeted public relations campaign offers several advantages that are not found with other promotional options. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Get our brand on TV? I’ll be the hero of the organization!

Communications 40

Communications Tools Analytics Television 40

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. In college I switched from broadcast journalism to documentary journalism, trying to take on long form storytelling.

Automotive 92

Automotive Meeting Report Journalism 92

PRSay

OCTOBER 2, 2019

Their takeaways are applicable to any communications teams looking to reinvigorate their current media relations and audience activation process. CHALLENGE: Attracting media and consumer attention. They rarely have access to translators, media relations experts, or local market experts which can impact their global PR efforts.

Local 82

Local Storytelling Infographics Resources 82

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure.

Video 87

Video Publicity Marketing Analytics 87

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

JULY 28, 2019

It’s an issue that has been attracting heat among public relations communities on social media over the past week. Journalists score high in hard skills such as news, content generation, storytelling and media relations; and soft skills such as empathy, presentation and network.

Journalism 74

Journalism Publicity Crisis Management Training 74

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers. We fight it. But a big part of the problem is that the average person still does not know what it is we do. Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. I’m deeply interested in what’s going on in the world outside my field or specific sector, and find it shocking when PR colleagues says they don’t follow the media—I do hear that! It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 133

Local Crisis Management Internal International 133

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. The ability to communicate complex messages through compelling and relevant stories remains a fundamental value of public relations.

Publicity 164

Publicity Ethics Data Community 164