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9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. The top trend in media right now is the evolution of the multimedia journalist. Enjoy!

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! You can do this through outstanding storytelling, compelling data and enticing quotations. The job of a PR pro isn’t easy, and media relations is no cakewalk. Depending on which reporter you ask, PR pros can either be angels or demons. DearPR #prfail. Uh oh.

Applying Supply-and-demand Economic Theory to Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely.

How to master media relations in the digital age

PR Daily

Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle. Although it’s important to focus on maximizing social media , today's PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism. Social media can be helpful in bridging the gap between traditional news outlets and the 2016 consumer.

Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Wow. . Trends

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. You’d think public relations pros and journalists would have a natural talent for storytelling. Tampons.

PR Interviewing Tips to Dig Out the Good Stuff for Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Media Relations PR interviewing techniques pr interviewing questions PR interviewing tips PR professionals PR storytelling sourcing questions storytelling content training for PR professionalsTechniques For Effective Business Communications. I’ve said this before and continue to believe it.

The question that brand storytellers must ask

PR Daily

Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. Ask, “So, what?” Will it save them money?

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. A good place to start is American Public Media’s “The Moth” – true stories told live. Sales reached $4.6

Why media relations is paramount to academic institutions

PR Daily

We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. It is a great way to reach your audience directly, without a filter—but that very filter gives media placements their legitimacy. Media relations efforts can aid in all of these endeavors.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. Marketing Mythology: The ROI of Storytelling.

Eight of the Worst News Release Mistakes

Spin Sucks

By Gini Dietrich I am often asked if such-and-such is dead: PR, in general, media relations, or search engine optimization, to name a few. Too many news releases try the storytelling tactic of owned media and fail. It is so much easier to do media relations today than it was 15 years ago. The news release always tops the list. Every time. Do your research.

Want media coverage? Tell a better story

ReimaginePR

Including media. The hard reality is, media will never love your “baby” like you do. The problem is, most people are so blinded by what they see in their brand, they don’t think it through from the needs of the media outlet or reporter. It takes the same thing to win over media that it does the public directly. Media aren’t any different. It gives media a glimpse into the type of story they can tell and gets their brains working on possibilities. Have a great media kit. Your project is your child. It’s their house.

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5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task. Google Analytics is a vital tool for measuring storytelling efforts. Who Shared My Link.

Sifting Through Journalists’ Gripes and Grumbles for PR Lessons

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Sifting Through Journalists’ Gripes and Grumbles for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Bad Stuff Journalism Media Relations PR media relations PR lessons storytelling storytelling techniques tech PR

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes!

PR Does Not Equal Press Release

inkhouse

Public Relations (PR) encompasses every facet of communication with your key audiences – this could be investors, consumers, partners, customers, and more. Here’s why: - Third-Party Validation: Just like with anything we trust from a third-party source, such as customer reviews on Yelp or Expedia, generating earned media coverage is an essential part of your PR.

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

While there is no one-size-fits-all formula, below are some potential angles: A personal connection to the event or issue : A survivor of a disease or circumstance (domestic violence, homelessness, poverty, a hurricane or other weather-related condition, etc.). Sooner or later, your organization will need to reach out to the media. Guest Post by Elaine Hughes. Find the story hook.

The Top 10 Storytelling Posts for 2016 (Part II)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way.more. The post The Top 10 Storytelling Posts for 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

PR Looks At Content Trends For 2017

ImPRessions - Crenshaw Communications

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Artificial intelligence is also finding its way into content marketing, which means it’s only a matter of time until data-driven storytelling gives way to automated content creation.

The Future of Media in a Digital World

Spin Sucks

With the rise of social media and digital information tools, it’s a nonstop struggle to stay on top of the latest trends and stay informed about the overall trajectory of the media industry. The Future of Media Panel. The panel shared both strong opinions as well as valuable insights about where the news and media worlds are heading. The Rise of Long-Form Storytelling.

Five Ways to Ensure PR Success with Your Start-up

Spin Sucks

Related Stories What is Corporate Storytelling and How Do I Use it? The 2016 Modern Blogging Masterclass Media Relations is a Tactic, Not a Strategy. Start-ups need PR. The challenge becomes how exactly does a start-up achieves PR success? The first steps is understanding PR it's a journey, not a destination.

Is The Press Release Still Relevant? The Evolution of Sharing News

inkhouse

The agency also used the opportunity to invite the news media to the scene to report and take pictures – fostering previously unexplored open communication between the press and the company. Public relations is at a crossroads. What we have learned recently is that the media landscape is so different and its appreciation for product/service launches and news releases has evolved.

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8,475 Miles Apart — But Culture, Collaboration and Content Transcend Distance at Hoffman

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post 8,475 Miles Apart — But Culture, Collaboration and Content Transcend Distance at Hoffman appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. media relationsTechniques For Effective Business Communications. By Vylvianne Devajothi, Senior Account Executive Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with — that’s the distance between Singapore and San Jose.

The Answer to Chaos in the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tipsTechniques For Effective Business Communications. Our profession is literally being reinvented right before our eyes. In.more.

News Releases Have Value Beyond Generating News

LTPR

Branding Communications Tools Media Relations PR Best Practices Public Relations Read Best practices business media relations news release PR best practices press release public relations storytelling writing Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future.

The Rise of “Gotcha!” Reporting and Fall of Journalism

LTPR

Some reporters have this method down so well it has become their only form of storytelling. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relationsDon’t get me wrong; having begun my […]. The post The Rise of “Gotcha!”

Behind the Headlines With Rich Oppel

Cision

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management.

Brookings, Not Using Traditional PR, Punches Back at The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Brookings, Not Using Traditional PR, Punches Back at The New York Times appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond.

The Untold History of the News Release (Infographic)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The news release turns 110 years old on Oct. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 2006 killing more than 50 people — prompted the invention of the.more.

Fresh Take on “Influence” in the Tech Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more. The post Fresh Take on “Influence” in the Tech Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Elusive.

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Media Relations Bloomberg BusinessWeek how to pitch journalists interview tips media and pr media pitch public relations reuters TechCrunchTechniques For Effective Business Communications.

PR is the Best Kept Secret in Effective Content Marketing

Sword and the Script

Twice in about a week’s time a reporter from a premier media publication has reached out to me regarding a story looking for a source. Related Content: Content Marketing *is* PR. Reporters write for the benefit of their audience and effective PR people keep that in mind when engaged in media relations. That reporter working on a story for that top tier media outlet?

Has Apple’s Media Coverage Suffered Under Tim Cook?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Has Apple’s Media Coverage Suffered Under Tim Cook? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap.

New eBook: PR in the Age of [In]Attention

inkhouse

Lots of the rules have changed, in some respects old is new again when it comes to the tenets of good storytelling, and in others we’re cutting back brush and forging new trails. The Media is Being Transformed: Facebook reaches more people than free TV. Social Media Gets Specific. Our eBook outlines our philosophy about what makes for good media relations today.

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A Guide to Understanding China Government Responses When President Trump “Says Stuff”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post A Guide to Understanding China Government Responses When President Trump “Says Stuff” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It’s only a matter of time. He will claim that.more.

How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

SVPs, EVPs, VPs, and directors of: Public relations. Media relations. Social media. Tackle topics such as the changing role of PR, media relations and how to broker exclusives, content marketing, crisis communications and reputation management strategies. You’re a senior communications pro. We know you’re wondering – who should attend? Public affairs.

“Favorite” Stories on Contentious Relationship Between Journalists and PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” The post “Favorite” Stories on Contentious Relationship Between Journalists and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Preparing for the talk reminded me that journalists tend to view PR as the enemy (or worse). But this friction can give way to.more.

Transform Your Boring New Hire Press Release into a Bigger Story

Rock the Status Quo

It wasn’t a c-level position, which meant it would have very little importance from a media perspective. Because it is a rich source of information, instead of just a new hire announcement, the press release also creates a rich source of quotes to transform into tweets and branded images on social media. Public Relations media relations pitching storytelling