Remove International Remove Local Remove Media Relations Remove Storytelling
article thumbnail

How to Tailor Global PR Strategies for Cosmetics Brands

5W PR

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
article thumbnail

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

article thumbnail

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? It will not just improve your media relations, but also the brand content you offer directly to online audiences. You could be overlooking an opportunity.

article thumbnail

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150
article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40
article thumbnail

Building bridges across and beyond the Hoffman offices

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The local time is 10:45 p.m. The post Building bridges across and beyond the Hoffman offices appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.