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The 22 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195
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What is Cultural Marketing? Definition & Strategy

5W PR

Localization Consider localized marketing campaigns. Localization goes beyond language. It includes cultural references and context. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts. Use this feedback to improve the offerings and marketing.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 99
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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Learn how to measure the impact of your communications activities by downloading Cision and PR Newswire’s free performance guide now.

Trends 319
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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Paid Media. Earned Media.

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The sit-down restaurant chains making headlines in 2023

NewsWhip

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.