Local, Measurement, Print and Reference

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media

Media Nonprofit Pitching Analytics

The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio

Radio Television Media Local

Why Small Businesses Need a Media Database

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. How Can SMBs Measure Success? If it’s simply awareness, impressions are easy to measure.

Small Business

Small Business Media SMB Pitching

Interpretation of alleged inconsistencies between bespoke terms and standard forms

Practical Law Construction

JUNE 24, 2021

The relevant clause in the Recap was entitled “Determination of Quality and Quantity” and provided as follows: “As ascertained at loadport by mutually acceptable first class independent inspector, or as ascertained by loadport authorities and witnessed by first class independent inspector (as per local practice at time of loading).

Print

Print Construction Transportation Banking

How COVID-19 will impact PR practice and skills

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis

Crisis Government Energy Community

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing

Marketing Television Handbook Web

Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

JUNE 15, 2016

I couldn’t find any books to use as references for my research as a result. Visiting local libraries and schools to discuss the book with community outreach departments. However, its theme is centered on a 7-year old who dreams of becoming the coolest motorcyclist in school and his journey to achieve this dream. Getting to the point.

Community

Community Facebook Writing Local

The Urgency for Marketing to Change. Now

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. George Lucas looked at the business in an entirely different way, and changed the industry forever.

Marketing

Marketing Enterprise Print Film

The Two Most Effective Media Relations Tactics for 2013

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Monitor, measure, and learn from your audience – they’ll love some of your content, and they’ll hate some of it – write more of the stuff they love. For many of us, it’s what attracted us to media relations in the first place.

Media Relations

Media Relations Media Pitching Writing

6 Steps for a Better Media Pitch List

Beyond PR

APRIL 6, 2016

The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. Measure your lists’ success.

Pitching

Pitching Media Radio Print

Exposing PR’s weaknesses

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! They are right and everyone else is wrong. Nowhere is this more apparent than looking at evaluation.

Education

Education Training Policies Crisis Management

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

APRIL 2, 2016

Merriam-Webster defines calibration as “to measure (something) in an exact and precise way.” Because you cannot be strategic if you don’t know how you’ll measure your progress. I wrote up this case study shortly after the project finished, and still refer to it.

Strategy

Strategy Case Study Community Creativity

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics

Ethics Communications Print Television

Public Relations Today