Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing. Our local BBC news programme and even the national idents are based on clips from social media.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

MAY 27, 2011

For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. If you are not local, tell me how you think we can work together? radio station, national Metromix listing, etc.

Brand 70

Brand Branding Local Interviews 70

MaccaPR

JANUARY 15, 2019

Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best. Unless Fiji Water has tools and controls in place to measure an uptick in sales they are able to directly attribute to the stunt - nobody knows.

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

JANUARY 15, 2019

Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best. Unless Fiji Water has tools and controls in place to measure an uptick in sales they are able to directly attribute to the stunt - nobody knows.

Marketing 48

Marketing Viral Consumer Agency 48