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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

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That’s Life: Overcoming Multiple Challenges to Achieve Accreditation in Public Relations

PRSay

For several years, I wanted to pursue my Accreditation in Public Relations (APR). I would not have been able to attain my APR without the incredible support of my PRSA mentors, the PRSA staff and my leadership in the public affairs department at State Farm. Life is going to throw you curves. You need to persevere.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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Thought Leadership Didn’t Kill the Management Guru. The Internet Did.

Cision

But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” Or a television newscaster with the cultural stature of Walter Cronkite? Thought leadership is not about rehashing someone else’s ideas.

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When Press Is Bad, Should PR Take The Blame?

ImPRessions - Crenshaw Communications

The piece highlighted his controversial year at the helm and was punctuated by the widely criticized decision to televise a town hall with Donald Trump in front of an “extra-Trumpy” live audience. PR pros aren’t magicians, and denial is a dangerous state for a chief executive or public personality.

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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

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