ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Planning Content. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

Stern + Associates

FEBRUARY 28, 2024

One important channel for doing so is contributed content. The Role of Content in PR for Consulting Firms You may have heard that “Content is King.” Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), That’s where contributed content comes in.

How To 98

How To SEO Strategy Social Media 98

Remote PR Jobs

DECEMBER 12, 2022

To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.

Privacy 264

Privacy Meeting Strategy Social Media 264

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. Authenticity and value are key components of an effective PR strategy to engage this generation. However, you must tweak your strategy to reach them most effectively.

Consumer 88

Consumer Social Media Education Advertising 88

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Be sure to space out announcements.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 28, 2020

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. The strategy doesn’t need to tackle every possible business angle from the get-go.

Strategy 287

Strategy Media Measurement Product Launch 287

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Original Imagery. Design trends.

Trends 147

Trends Instagram Creativity Small Business 147

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. But can we say that for sponsored content ? What is sponsored content? The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. One answer is to make them actionable.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. Knowing your audience is great, but understanding how media operate and whom to target at those outlets is key. .

Trends 293

Trends Pitching Agency B2B 293

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. A lot of content today, particularly from brands, is simply adding to the noise. But where do you begin?

Social Media 98

Social Media How To Media Employee 98

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. That turning point became part of a narrative that perfectly captured the maturation of the audio content sector. “What keeps you up at night?”

How To 310

How To Transportation Software Employee 310

The Proactive Report

APRIL 7, 2022

. If you thought we’d reached a point where all businesses were up to speed digitally, think again. What does this mean for your career? The digital landscape moves at such a rapid pace, people are struggling to keep up. percent growth over the last year. The majority of firms (77.4 That’s a scary thought.

Survey 147

Survey LinkedIn Engineering Web 147

Remote PR Jobs

SEPTEMBER 25, 2023

Many startups make the mistake of not considering public relations in their strategies as they move out of the blustery launch period and start the long grind toward profitability. It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should.

Publicity 100

Publicity Marketing Pitching Google 100

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Content creation and seeding, as well as conversation fanning generates interest, attention, and ultimately a boost in business. Fake content. By Cokey Falkow.

Communications 130

Communications Social Media Employee Crisis 130

NewsWhip

OCTOBER 25, 2023

There are a number of advantages to having such a view into what’s happening on LinkedIn, and among those is that it allows you to level up your trend spotting on business and work topics, content strategy, and benchmarking.

LinkedIn 97

LinkedIn Trends Company Reddit 97

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Research Trends and Topics.

Leadership 98

Leadership Social Media Agency Strategy 98

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 95

Strategy Publicity Media Video 95

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet. This type of content simply isn’t relevant to their audience – at least not yet. It’s one thing to know who your buyers are.

B2B 172

B2B Company Marketing SEO 172

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. 5 Best Practices For Your Cannabis Business’s Brand Strategy 1.

Strategy 96

Strategy Brand Branding SEO 96

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. What strategy will work best for your brand? What strategy will work best for your brand? What data do you need to execute that strategy? How much of your campaign can be automated? Work within your limits.

Marketing 208

Marketing Apparel Data Software 208

Communications Conversations

NOVEMBER 16, 2022

And, they do need to have the ability to manage social content systems. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. However, the list seems flawed on many levels. Canva/design. Social Listening.

Social Media 174

Social Media Media Analytics Data 174

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. So, to get the most value out of your brand mentions, you want them as backlinks.

Brand 62

Brand Branding How To SEO 62

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits.

B2B 77

B2B Trends Strategy Marketing 77

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. It’s a good bet that your brand’s next customers are among those two billion. That said, the ROI on Reels is not automatic.

Brand 92

Brand Branding Instagram Video 92

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

PR for Anyone

FEBRUARY 28, 2024

She emphasizes the benefits of nuts, despite their high-fat content, as they increase the good cholesterol (HDL) and are protective for heart health. Diving into the intricacies of achieving a good night’s sleep, Christina raises the question of whether interruptions like getting up to use the restroom affect sleep quality.

Exercises 130

Exercises Strategy YouTube System 130

Prohibition

NOVEMBER 17, 2023

Visually pleasing content has become the centre of online engagement in recent years, with businesses striving for engagement through curated visual feeds. Also remember it’s important to keep in mind who you’re targeting, and that you understand the type of content you should be posting and where.

Social Media 62

Social Media Media B2C Instagram 62

Prohibition

AUGUST 25, 2022

Take a look at our round-up below! On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions. Facebook attempts to keep up with TikTok. Instagram implements an array of reel updates. TikTok infiltrates rival platforms.

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Video 89

Video Strategy Marketing Instagram 89

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Here’s a round up of what changed throughout June! Twitter moves towards long-form content.

Instagram 118

Instagram Video Twitter Facebook 118

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. But keep in mind that this moment full of challenges also presents opportunities. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Offleash

NOVEMBER 1, 2023

In Da Club by Fifty Cent was the #1 song (Go, shorty, it’s your birthday…) Finding Nemo was the #1 movie. Just keep swimming” was (and remains) sound advice. We’ve weathered the ups and downs, the economic pressures and headwinds inherent to the tech industry. How does Offleash keep pace in a world of never-ending innovation?

Skype 122

Skype LinkedIn Media Training Agency 122

Communications Conversations

APRIL 15, 2021

Creating effective and engaging TikTok or Reels content, for example. Figuring out how to develop an effective social audio strategy is another. Or, what about figuring out if your company needs to be doing anything with emerging technologies and areas like NFTs and Augmented Reality? You need to keep up with third-party tools.

Social Media 179

Social Media Media LinkedIn Community 179