Ishmael's Corner

NOVEMBER 1, 2015

The Art Of Storytelling In Business Communications And Public Relations. After publishing my book “On storytelling, leadership and the power of connection,” I started the project www.hetverhaalvandeleider.be. Techniques For Effective Business Communications. What encouraged me to do this was an incident at my book’s publication event.

Storytelling 60

Storytelling Leadership Community Communications 60

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians.

Automotive 117

Automotive Mobile Interviews Video 117

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based.

Journalism 78

Journalism Social Media Radio Fashion 78

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Put on Your Storyteller Hat. Put on that creative storyteller hat and let ‘er rip. ” Or, in the case of more difficult clients, “… in the last five minutes?” Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

5W PR

JANUARY 8, 2019

Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. Makeup artists grow followings on Instagram and are then interviewed for major magazines. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74

Brand Branding Instagram Fashion 74

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Fortune Magazine Gets into the “PR” Business.

Industry 60

Industry Storytelling Journalism Corporate 60

Ethical Voices

OCTOBER 24, 2022

But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed? Should I push my client for them to be interviewed? Should I be pushing this individual to be interviewed?

Ethics 50

Ethics Interviews Advertising Advertising 50

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. ” The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising.

Publicity 36

Publicity How To Agency Pitching 36

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Get a variety of angles that will look good on Amazon and in the pages of a magazine. Make sure you have a NOTE TO EDITOR in big block letters either at the very top of your release or at the bottom under the release itself that tells editors what assets (art, video, interviews etc.)

Media 120

Media Television Video Print 120

The Hoffman Agency

SEPTEMBER 2, 2020

The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job. Tell us what magazines you read? Remember, if the cover letter is great, you’ll get an interview; so make sure that it puts forward the best version of who you are. Avoid the obvious. Why do you read them?

Handbook 36

Handbook B2B Agency Energy 36

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Executive editor Mike Ayers told me Dollar Scholar was his attempt at expanding the magazine’s target audience, and it seems to have worked. Try a new audience with a new offering.

Financial 46

Financial Banking Content Marketing Writing 46

Polaris

DECEMBER 5, 2014

Check out Guitar Centre on YouTube and get ready to be totally blown away—and see some examples of content marketing and storytelling at their best. At Guitar Center with Nic Harcourt: Exclusive Interviews and Performances with Featured Artists. The reasons for the accolades aren’t difficult to understand. Content Marketing'

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

PR 20/20

APRIL 12, 2016

Thanks to the panelists Kate Lewis ( @kcwl ) of Hearst Magazines, Neha Gandhi ( @nehaintown ) of Refinery 29, and Lockhart Steele ( @lock ) of Vox Media, for sharing your experiences! Break a long-form piece into a blog series, or break an in-depth interview into more digestible sound bites and quotes to pepper throughout collateral.

Pinterest 40

Pinterest Community Data Mobile 40

Ishmael's Corner

JUNE 9, 2021

The Art Of Storytelling In Business Communications And Public Relations. A recent interview on NPR’s Fresh Air caught my attention. Terry Gross is interviewing Time Magazine journalist Simon Shuster about the dodgy relationship between Rudy Giuliani and Andrii Derkach, a Russian intelligence agent.

Wikipedia 115

Wikipedia Storytelling Interviews Communications 115

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine. Kaylea has also interned with Sarasota Magazine in the marketing and events department. Thomas Reese. Elizabeth Arnold, @elizbethashle.

Sports 0

Sports Leadership Internal International 0

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Podcasts are also a great way to share thought leadership, interview influencers, and discuss trends relevant to the industry.

Strategy 62

Strategy Brand Branding Technology 62

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Burrelles Fresh Ideas

JUNE 27, 2023

They are the Swiss Army knife of public relations,” said Stephen Waddington in a recent issue of Influence (magazine for CIPR members). Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Marketwired

FEBRUARY 16, 2016

Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Ishmael's Corner

APRIL 14, 2015

An article in New York Magazine, “ The Cost of Faking Your Personality at Work ,” touches on the broad concept. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear? It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy.

Marketing 62

Marketing B2B Print Technology 62

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. Why not create a quick video interviewing the new hire, talking about those same topics and posting it on LinkedIn, Facebook or YouTube?

Pitching 100

Pitching Local Trends Interviews 100

Cision

JUNE 1, 2017

To them, it doesn’t matter if the other client is a celebrity or professional athlete and that is why they were on the cover of a magazine or that they were on a late night show. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 245

Sports Agency Industry Creativity 245

Critical Mention

MAY 8, 2018

They’ve surpassed Baby Boomers as the population’s largest generation, according to Time Magazine and are also the most educated generation in American history, according to a PayScale study. They know storytelling can happen with just about any visual: a 6.5-second The fact is, millennials are altering our workforce.

Mobile 90

Mobile Education Technology Examples 90

Rock the Status Quo

FEBRUARY 3, 2015

After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. Put on your storytelling cap and head over to my website to choose your questions! We have a client, Magzter, in the digital app business that lets you aggregate magazines on your device, which is great.)

Agency 100

Agency Advertising Advertising Twitter 100

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. For all things AI in marketing, check out our CEO Paul Roetzer’s ( @PaulRoetzer ) latest endeavor, MAII, to learn current and future potential in the industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

JUNE 1, 2017

To them, it doesn’t matter if the other client is a celebrity or professional athlete and that is why they were on the cover of a magazine or that they were on a late night show. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 81

Sports Agency Industry Creativity 81

NewsWhip

JUNE 23, 2021

I’ve actually read a whole magazine about the architecture of data centers and the external way that you sort of get it to blend in with the community. And I feel that, I see that coming off this interview, which I’m really enjoying. 18: The future of storytelling in healthcare communications. It might be noisy.

Data 78

Data Media Analytics Energy 78

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A native grasp of PR, media, and visual storytelling. New York magazine recounts how survivor David Hogg came back to the school over his parents’ objections after finally making it home the day of the shooting. He flagged a Fox News crew and immediately offered an interview. “I They’re authentic. “We call B.S.”

Interviews 200

Interviews Groups Storytelling Social Media 200

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Owner’s Mind. Learn from business pros and owners just like you. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. a script writer for NBC, on the editorial staff for Business Week and was managing editor of Forbes magazine.

Meeting 40

Meeting Publicity Trends Interviews 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A lead form for a magazine’s free email newsletter is another. ” Why? Journalistic.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Flatiron Communications

DECEMBER 1, 2015

This latest effort to one-up her half-sister all-nude Paper magazine cover shoot last year that also set tongues-a-wagging, Ms. Jenner posed, S&M-like, strapped to a wheelchair on the cover of Interview, a magazine that also hopes to best its 80’s-era rival. Kylie Jenner’s Latest PR Cover Shoot.

Media 28

Media Transportation Journalism Television 28