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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”.

Print 48
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them.

Blogging 170
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7 newsroom features that increase journalists? engagement

Presspage

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. TV reporters now must handle social media, and newspaper reporters have to shoot video. Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists.

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It Is About Helping People – Sandy Young

Ethical Voices

But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed? Should I push my client for them to be interviewed? Should I be pushing this individual to be interviewed?

Ethics 50
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How to land a story in top-tier publications

The Hoffman Agency

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. ” The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising.

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22 PR Rock Stars of the Future

Communications Conversations

She’s done an extensive survey and in-dedpth interviews. She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine. Kaylea has also interned with Sarasota Magazine in the marketing and events department. Nominated by Kristie Aylett, Tulane University.

Sports 0
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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. In a word, content.

Agency 40