Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

PR for Anyone

OCTOBER 12, 2021

It’s usually throwing spaghetti on the wall and hoping something sticks versus posting with a strategy in mind. . Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month.

Real Estate 130

Real Estate How To Local Interviews 130

PRSay

SEPTEMBER 9, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. I wanted to join earlier but didn’t have the required experience at that time, so I joined the Charlotte Public Relations Society, an established local group. Name: Jessica M. Graham, APR, Fellow PRSA. Location: Indian Trail, N.C.

Meeting 140

Meeting Banking Local Leadership 140

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes.

Strategy 52

Strategy Real Estate Media Pitching 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Both require smart strategy and a dedicated team to get the job done. Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. As it turns out, not that much. PR teams are the same.

Local 159

Local Pitching Interviews B2B 159

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. At the time I was working full time in branding and had just started my own brand strategy agency, Hub & Spoke Branding.

Interviews 88

Interviews Instagram Video Creativity 88

PRSay

FEBRUARY 8, 2021

Placing stories in the media using connections to cultural or health celebrations or observances is a commonly used strategy by communicators. To address that this pitching strategy may lack significance or longevity outside of that cultural observance link, we should be looking for and pitching media on other aspects of these stories.

Media 158

Media Policies System Pitching 158

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. These kind of interviews are often “gateway PR” to a profile or other more prominent piece down the road.

Hotels 200

Hotels Local Interviews Viral 200

The Stalwart Blog

JULY 25, 2017

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. Moreover, it's the same strategy employed by television news.

Newspapers 68

Newspapers Strategy Television Advertising 68

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. How A PR Agency Fine-Tunes Your Strategy Plan. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. A well-placed interview or news segment on television or radio can significantly enhance an organization’s credibility and help shape public opinion.

Radio 74

Radio Television Media Local 74

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . If it’s a national study, use that and bring it home as to what it means for your local real estate market?

Real Estate 130

Real Estate How To Publicity Insurance 130

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Technology 111

Technology Policies Government Community 111

Contently - Strategy

JANUARY 24, 2022

The Strategy That Increased Gild’s Audience by 574 Percent. How Contently Built a Customer-Centric Content Strategy for Xerox. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

Case Study 80

Case Study Study Brand Branding 80

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 129

Film Marketing Sports Hotels 129

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 88

Mobile Transportation Automotive Policies 88

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. At the time I was working full time in branding and had just started my own brand strategy agency, Hub & Spoke Branding.

Interviews 60

Interviews Instagram Video Creativity 60

PR for Anyone

SEPTEMBER 1, 2021

And then, on the local level, I want you to think about what’s happening in September. So we put together a pitch related to that and she is being interviewed for NBC. It’s back to school. The kids are wearing masks. I’ll give you an example. And there are. They’re much more prone to cavities.

Pitching 130

Pitching System Google Local 130

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran.

Pitching 130

Pitching Television Media Interviews 130

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. John Elsasser is PRSA’s publications director and editor-in-chief of its award-winning publication, Strategies & Tactics. Location : Baltimore.

Meeting 196

Meeting Education Ethics Leadership 196

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. Free PR Interview Transcript. PR Client : Julia Busha, Creator of Slawsa , Successful PR Topic : Using the interests and likes of a national news anchor to land her product on TV.

How To 130

How To Television Pitching Fashion 130

5W PR

SEPTEMBER 4, 2023

Supporting local artisans and craftsmanship to reduce carbon footprint. There are a few different ways that PR strategies can effectively communicate sustainability in fashion. Interviews, features, and collaborations with journalists can spread the message to a wider audience.

Fashion 78

Fashion Communications Brand Branding 78

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. One of the most effective strategies when it comes to advertising your product is to sell it with statistics. ” This is a perfect strategy for many reasons. Give Reporters A Chance To Interview Leaders.

Product Launch 105

Product Launch Travel Interviews Writing 105

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. We finalized our plan, strategy, analysis and calculations, and sent along the proposal accordingly.

Ethics 158

Ethics Banking Pitching Analysis 158

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Which students at your local college or university are already making the world a better place, and how are they doing it?

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

NOVEMBER 21, 2022

The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn. The company’s philanthropic efforts support charities at local and national levels — and provide stories for the 18 people in Sing’s integrated communications and philanthropy teams to tell. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. What benefits does it provide for a brand’s communication strategies?

Nonprofit 120

Nonprofit Local Travel Social Media 120

PRSay

NOVEMBER 14, 2022

She asked her publicist not to tell anyone where she was and had him turn down interviews, photo shoots and calls until she got better. After meeting him at a local theater production when Matlin was in middle school, she told him she wanted to be an actor. Amy Jacques is the managing editor of Strategies & Tactics. .

Film 194

Film Local Education Interviews 194

The Stalwart Blog

NOVEMBER 4, 2016

When asked about salary when interviewing for a job don't commit, especially because people, especially women, tend to undervalue themselves. Marika Lemmons from ESET shared a great example of what local leaders are doing to promote pay equity from her company. When you have accountability there will be change. .

Strategy 60

Strategy Nonprofit Engineering System 60

Landis PR

NOVEMBER 14, 2022

Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. In interviews and support materials, it’s okay to recognize direct and indirect competitors.

Communications 98

Communications How To Local Survey 98

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 81

Local Corporate Insurance Insurance 81

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64