Bianchi Biz Blog

FEBRUARY 20, 2023

I also work with clients on conference programming and event strategy. They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? The tools and technology will come after.

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Telecommunications Public Affairs Newspapers Transportation 120

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Have you been recommending a change in strategy regarding social media? Drew: First… you must have a paid strategy to support your organic efforts. Second, you need to have very different strategies for each channel.

How To 159

How To Facebook Social Media Advertising 159

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. How did you get your start in journalism? Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

JUNE 21, 2016

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published. Always bring your best game.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more. How did you get your start in PR?

Leadership 120

Leadership Local Pitching Social Media 120

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

JANUARY 24, 2022

In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career!

Meeting 78

Meeting Automotive Media Technology 78

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journalism 70

Journalism Local Social Media Twitter 70

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople.

Media Relations 69

Media Relations Media Insurance Insurance 69

Ethical Voices

DECEMBER 5, 2022

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. I went into magazine publishing after that, then onto website content strategies, starting a dot-com site. You also must work with local languages. Listen to the full interview, with bonus content, here.

Ethics 78

Ethics Publicity Radio Local 78

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism.

Brand 52

Brand Branding Media Local 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A3 I studied journalism in grad school. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas.

Measurement 40

Measurement Nonprofit Education Social Media 40

Ethical Voices

AUGUST 1, 2022

I am now a Vice President at Infinite Global, and I’m also on faculty at New York University where this semester is going to be my 10th year teaching classes on communications management strategy and the history of PR. They called the reporter at the Wall Street Journal, and they said, “Hey, we’re this beer.

Ethics 71

Ethics Agency Journalism Corporate 71

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. Part of that was interviewing people at a metro stop and getting their takes on this. We understand strategy, we understand communication.

Ethics 105

Ethics Data Training Agency 105

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. I’ve known Mercy so long now, I don’t even remember how we met.

Measurement 40

Measurement Energy Retail Creativity 40

Flatiron Communications

JANUARY 11, 2018

Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? Media conferences, PR industry events and, of course, actual interviews or pressers offer opportunities for quality face-time. — the odds of successfully engaging a journalist to cover one’s client are minuscule indeed.

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Pitching Journalism Tools Agency 43

Prakkypedia

NOVEMBER 13, 2019

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money. It’s not ‘evil’ to craft a PR strategy to support your goals. Sensibly, I thought, I tugged at the door to close it. Thank you taking the time to read this.

Radio 24

Radio Tourism Government Hotels 24

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round.

How To 149

How To B2B Pitching Storytelling 149

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

MARCH 28, 2022

How can old school strategies counter disinformation. I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain. I’m a graduate of the University of Georgia.

Ethics 52

Ethics Strategy Real Estate Local 52

Journalistics

FEBRUARY 25, 2013

An interesting thing happens when you do this well – you actually attract journalists and bloggers to your content, and they’ll often want to interview you or quote you in their stories (without you having to pitch them). Using the suggestion above, let the local news station know about your identify theft expert. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Always start with a clear strategy.

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Pitching Media Journalism Data 58

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

Rock the Status Quo

SEPTEMBER 16, 2015

Since we’re in the tail-end of third quarter, I decided to interview the new hire on his area of expertise, diving into specific trends he had noticed during this quarter and their local impact. I wrote up the press release showcasing these trends, giving it a heavy local spin. Today is day one.

Pitching 100

Pitching Local Trends Interviews 100

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. Even having conferences and not inviting someone locally who is Indigenous from that area to contribute to those conversations. Listen to the full interview, with bonus content, here

Ethics 81

Ethics Community Conference System 81

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 1) Marketing embraces sustainability. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. How did you get your start in PR?

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Film Creativity Brand Branding 120