PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square. And this for me is where there is a key learning.

Reputation 62

Reputation Fashion Newspapers Local 62

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Which students at your local college or university are already making the world a better place, and how are they doing it?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of.

Newspapers 120

Newspapers Pitching Interviews Writing 120

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Bianchi Biz Blog

FEBRUARY 20, 2023

I also work with clients on conference programming and event strategy. They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? The tools and technology will come after.

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Telecommunications Public Affairs Newspapers Transportation 120

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. It is the end of August.

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Pitching Media Insurance Insurance 130

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 98

How To Newspapers Analytics SEO 98

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. If so, how?

Local 120

Local Newspapers Retail Sports 120

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said.

Meeting 97

Meeting Journalism Employee Storytelling 97

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. What will your strategy be?

Brand 70

Brand Branding Local Interviews 70

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. If I was going in somewhere I’d start with some kind of strategy development program.

Marketing 120

Marketing Analytics Measurement Data 120

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Journalistics

APRIL 17, 2013

Three years ago, using the “earned, owned, and paid” organization for media strategy sounded cool. It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. Think Local. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Each corporate PRCA member will be expected to engage with a local school each year. Four percent of senior in-house practitioner are directly responsible for the strategy of their organisation.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. This Business Insider article was a matter of that. The story was begging to be told.

Strategy 60

Strategy Print Insurance Insurance 60

PR Fuel

MARCH 17, 2020

We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. Public relations strategies and tactics center around different ways to connect with your audience. It’s not a complete strategy for growing your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Those disciplines are becoming more and more intertwined, and I enjoy building integrated strategies that bring them all together. Media conglomerates are eating up local news outlets.

Media 112

Media Journalism Report Video 112

PR Fuel

NOVEMBER 28, 2020

Read on about how this easy tool can transform your brand’s marketing strategy. Some of the templates may be blank for you to fill, and some may already be complete with local and national contacts. Newspapers? Most newspapers and digital news sites include author names near the top of the story. What about blogs?

Media 52

Media Newspapers Pitching Blogging 52

MaccaPR

SEPTEMBER 3, 2014

Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America. Think Global, Start Local. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign. It took a few months but was certainly worthwhile. Tell all your stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

NewsWhip

JUNE 23, 2021

You have to be able to prioritize starting every strategy with insights and analytics. I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. Zach: Yeah, that’s exactly right.

Data 78

Data Media Analytics Energy 78

MaccaPR

DECEMBER 19, 2016

Facebook - Depending on your social media strategy, consider how the new piece of content might resonate with your Facebook audience, which for some companies is more about workplace culture and boosting employee morale. Digital marketing expert Brian Carter explains, “Webinars are one of the most effective content marketing strategies….

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

Film 40

Film Creativity Newspapers Internal 40

Stephen Waddington

DECEMBER 24, 2019

After undertaking a set of the usual sceptical TV interviews Boris was about to get on the bus when Stephen, with his sign, asked for a picture with the lads. The photo was featured in every newspaper the next day and even placed on the cover of the manifesto. Was he going to sell the NHS to Donald Trump? that was Stephen’s question.)

Newspapers 78

Newspapers Film Local Policies 78

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. At the end of the day, strategy trumps tactics for building long term value. Good PR hinges on relationships.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

DECEMBER 22, 2020

There are strategies to achieve this.). I thus find myself in a quandary, torn between offering an interview/story idea to a news outlet pre-determined to be receptive to the message, while avoiding those that would not be. Are there signs of life in the local news ecosystem?

Journalism 41

Journalism Local Facebook Report 41

Flatiron Communications

JANUARY 7, 2021

There are strategies to achieve this.). I thus find myself in a quandary, torn between offering an interview/story idea to a news outlet pre-determined to be receptive to the message, while avoiding those that would not be. Are there signs of life in the local news ecosystem?

Journalism 36

Journalism Local Facebook Report 36