Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Wadds Inc.

MAY 19, 2024

A new report - Beyond communication: CCO leadership in navigating new complexity - published by the Page Society supports my argument for the elevated status of the corporate communications function. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes. Dr Shannon A.

Report 64

Report Communications Public Affairs Ethics 64

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126

Publicity Ethics Government Policies 126

Sword and the Script

FEBRUARY 28, 2017

The popular technology news site TechCrunch recently announced it was curtailing contributed content. Many founders, particularly in the emerging technology, have a dire need for business savvy PR talent to help them tell a story. Thought leadership it requires continuous thought and leadership. Why the sudden change?

Leadership 60

Leadership B2B Pitching Technology 60

PRSay

NOVEMBER 21, 2022

“Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. In my mind, the two are integrated,” she said. “I

Leadership 60

Leadership Conference Retail Storytelling 60

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. They wanted access to reputable information, to build relationships, to hold organisations to account.

Education 52

Education Reputation Leadership Technology 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible. Be declarative.

Media 168

Media Interviews Report Leadership 168

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. In the end, Tidwell’s best reputation move turns out to be on the playing field, where he works harder, plays better, and talks less –all with the cameras rolling.

Tools 170

Tools Government Crisis Public Affairs 170

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 103

Survey Report Media B2B 103

Stephen Waddington

JULY 6, 2022

To communicate effectively across a full range of platforms and technologies. To build and enhance organisational reputation. To offer organisational leadership. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. That’s a recipe for reputation disaster. Branded content can help a company differentiate its offering through insights and thought leadership. Myth: An innovative product will generate its own PR.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Together, we share resources and office space, and have become a unique firm for thought leadership services. Stern Strategy Group has evolved into the destination organization for thought leaders and authorities to expand their reach and further their reputations.

Groups 106

Groups Employee Strategy Ethics 106

ImPRessions - Crenshaw Communications

MAY 4, 2017

This piece on emerging technologies written for a supply chain trade is a great example. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Quote sources and conduct interviews of third-party experts where possible. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology.

Small Business 52

Small Business Social Media Radio Media 52

Wadds Inc.

JULY 6, 2022

To communicate effectively across a full range of platforms and technologies. To build and enhance organisational reputation. To offer organisational leadership. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers.

Publicity 72

Publicity Ethics Training Education 72

PRSay

DECEMBER 19, 2018

And after a reputation-damaging 2013 documentary about captive killer whales, SeaWorld’s attendance and revenue started to pick up again in 2018, thanks to new pricing strategies and a commitment to being transparent about their treatment of wildlife. ” Tech trends.

Trends 111

Trends Crisis Corporate Leadership 111

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. He’s my guest for this latest interview in the Off Script series. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis.

Internal 72

Internal International Interviews Trends 72

Ishmael's Corner

MAY 5, 2015

Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. B2B Customers Want Thought Leadership. Some 1,400 startups in fintech have raised $19 billion in venture funding in the last three years; and.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. .”

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

Reputation 62

Reputation Policies Leadership Company 62

PR Conversations

MARCH 15, 2016

Which real, historical or fictional person or brand would you like to give a reputation makeover? During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty. Deng Xiaoping.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Are Social CEOs More Successful?

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

PR Conversations

OCTOBER 29, 2015

The job was much more about strategy and direction, reputation management and helping clinicians and managers in the early 1990s realise that communications was a beneficial – nay essential part – of public services. You may have staff who depend on you for leadership. Consequently, I enjoyed a decent return on effort.

Publicity 40

Publicity Local Training Education 40