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The 22 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. What do the responsibilities of PR really entail, though?

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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 161
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How to Confidently Navigate Cultural Sensitivities in Marketing

5W PR

Cultural sensitivity refers to the awareness, understanding, and respect for different cultural norms, values, beliefs, and practices. Engaging with local influencers or brand ambassadors from the target culture can also lend authenticity and credibility to marketing efforts. Appropriation can be offensive and disrespectful.

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How to Engage and Empower Your ZEOs

PRSay

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139
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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

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How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . Learn local media and publications. Logistical challenges are a given when you’re dealing with international PR. Assess local and regional relevance.

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