PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. And the truth is that so many companies are doing brilliant things in the world of esports and gaming!

Reputation 100

Reputation Industry Sports Technology 100

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ).

Brand 155

Brand Branding Reddit Pitching 155

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software. Internal comms.

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Credibility is like money in the bank for brand reputation. PR educates customers and prospects.

Technology 246

Technology Company Banking Education 246

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. Cision releases internal DE&I report. Onclusive acquires Critical Mention.

Software 85

Software Pitching Internal International 85

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Internally, data can inform our PR strategy and make our branded content better and more engaging. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Credibility is like money in the bank for brand reputation. PR educates customers and prospects.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Crenshaw client Bizzabo, a leading event software company, wanted to take action after research confirmed that tech events overwhelming feature male speakers and attendees to the tune of 70% and 80% respectively. Executive content. However, PR teams shouldn’t forget to join conversations related to industry and social issues when relevant.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. Other resources may be internal. Here are some of our rules of the road.

Strategy 265

Strategy How To Resources Employee 265

Presspage

FEBRUARY 8, 2024

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. Request a demo with the Presspage team today - we’d love to show you how our powerful software can help you redefine success.

Report 109

Report Government Financial Trends 109

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Uber’s reputation work gains speed… then stalls again.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. The entire MAX fleet was grounded for 20 months.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. The same holds true with clients, partners, and internal bosses. For a business software company, that may mean interviewing enterprise customers at a conference or soliciting feedback on social platforms.

Agency 140

Agency Enterprise Energy Retail 140

Cision

OCTOBER 19, 2015

It’s hugely helpful to use social listening software at this step; there’s simply no way to manually gather data from so many diverse sources today. As the internal community manager, your action item could be to share more social media best practices and information about the company. The tools are there to help you—use them.

Creativity 120

Creativity Internal International Data 120

Stephen Waddington

APRIL 24, 2018

The University of Huddersfield is developing this software and its use is being negotiated for the Global Alliance - affiliated bodies and, if appropriate, with adaptations, by commissioning employers. To facilitate relationships and build trust with internal and external stakeholders and communities 6.

Education 95

Education Ethics Resources Software 95

Cision

DECEMBER 11, 2015

In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games. Learn how copyright laws can protect your brand’s reputation. Example: For those in the automobile, gaming or telecommunication industries, take note. You now know a thing or two about basic U.S.

Telecommunications 120

Telecommunications Training Reputation Software 120

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. Does reputation top profit?

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Certainly, internal comms should report to HR,” wrote Simon Monger. What about HR?

Report 118

Report Publicity Survey B2B 118

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Critical Mention

AUGUST 16, 2018

We’ve outlined how this PR software can enable PR pros to stay ahead of the curve! Media monitoring software will enable you to grab only the information you need to analyze and share exactly what you’re after. It also makes it easier to make cases internally regarding where you need to go with your messaging.

Media 60

Media Software Crisis Analytics 60

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I am also an Ambassador of the Chinese International PR Association (CIPRA), and we meet each other online every month.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

JANUARY 15, 2019

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Twitter, Facebook, an investor or internal website, etc.)? The first step is to identify exactly who your key stakeholders are.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

JULY 11, 2018

It was high on the agenda of this year’s BledCom , the international public relations research symposium. It’s essential for reputation monitoring and crisis management. Valin’s work also shows that given the pace of development of software and machine learning that number is expected to rise to 38% in five years.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Sword and the Script

DECEMBER 3, 2019

PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. If you enjoyed this post you might also like: An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity. 4) Meltwater joins AWS Data Exchange.

Data 90

Data Enterprise Survey Instagram 90

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Ethical Voices

NOVEMBER 7, 2022

But it was when I was very young and starting out, I was sending software to a reviewer overseas, and I declared the actual value of the software I was sending. So why jeopardize your reputation for that? My biggest mistake in that area, and it has nothing to do with ethics. And he was not a happy camper with us whatsoever.

Ethics 83

Ethics Travel Writing YouTube 83

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 96

Social Media Privacy Media Training 96

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62