Katie Paine's Measurement Blog

FEBRUARY 5, 2023

If the goal is to generate sales leads , then you can use internal CRM systems or GA4 and tag whatever content you create so that sales will know the origin of each lead. Start with your print placements. Now divide that number into the PR budget for that effort and you have CPMC for your print PR.

How To 52

How To Print Analytics Advertising 52

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Providing an opportunity to lead.

Communications 190

Communications Journalism Advertising Advertising 190

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” Sarah Evans. prsarahevans. David Meerman Scott. Some of her clients include US Weekly , Aol.

Twitter 77

Twitter Radio Social Media Print 77

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. Please come and join us. Stay indoors and stay safe.

Media 83

Media Crisis YouTube Television 83

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

Media 199

Media Interviews YouTube Hotels 199

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. It’s worthwhile to print off some copies of your high performing pieces and have them available. 6) It’s important to build internal links. On and on the lists go….

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Waxing UnLyrical

OCTOBER 13, 2011

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. donate, enroll, attend an event, make post-secondary education an election priority, etc.).

Social Media 89

Social Media Media Print Television 89

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. Printed literature. Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. Develop a strong brand identity. Your social media pages and profiles: LinkedIn. Your business cards.

Employee 120

Employee Social Media Education Brand 120

Presspage

JULY 25, 2018

As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Unlike email, web pages are indexable on search engines, driving traffic to your site. Not only does this slow down interested journalists, but they might drop the story altogether in frustration.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. A good print ad in the analog world could drive coverage too. 1) What is Cision Impact?

Publicity 93

Publicity Media Advertising Advertising 93

Sword and the Script

JANUARY 20, 2018

A page within the printed report document triggered the experience for investors.”. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. Content marketers are essentially using the web to borrow a proven approach taken by publishers since the invention of the Gutenberg.

Case Study 101

Case Study B2B Study Marketing 101

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) My own experiences echo these findings.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

APRIL 18, 2011

So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Generally our eyes and ears are focused on traditional media (print, radio, television). The University of Regina experienced an unauthorized intrusion to our main web server on Monday, March 28, 2011. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Sword and the Script

AUGUST 9, 2016

That has ramifications both internally and externally. It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. That’s a critical takeaway from one of the studies covered below. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. .” – print advertising. – SEO.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. No reader required. So who were the big winners in Dublin?

Newspapers 28

Newspapers Film Journalism Web 28

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JULY 5, 2011

It is just a flurry of web pages and site traffic.&#. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. There was a slow, steady climb up.

Leadership 52

Leadership Guidelines Social Media Employee 52

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web.

Print 64

Print Social Media Web Television 64

Doctor Spin

DECEMBER 21, 2023

PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience.

Media 52

Media Wikipedia Product Launch Journalism 52

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Data 111

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) We consider there to be five media types in general, print, TV, radio, web, and social media. Using only found web hits can be a fair indicator of some results, but you can’t assume that a web hit was actually broadcast or published. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. It built its own web crawler and put a lot of emphasis on earned media attribution. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. There has also been a massive change in the influence of web-based outlets. 3) You’ve worked both on the agency and the client side in PR.

Brand 115

Brand Branding Reputation Corporate 115

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations.

Social Media 52

Social Media Media Writing Web 52

PR Conversations

AUGUST 9, 2011

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. For example, the International History of PR conference (#ihprc2011) created a post-event video which gives a high profile to those who tweeted (many of whom are regular PRC conversationalists).

Twitter 40

Twitter Social Media Conference Video 40

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. in 2019, reaching a record $4.5

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company does not field its own web crawler, so it gets all its content through partnerships. They have a couple of hundred international customers already. The product does everything you’d expect from a media monitoring tool.

Tools 162

Tools Media Software Analysis 162

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. Meet the Media: Philip Nussel, Web Editor at Automotive News. You might also be interested in: Meet the Media: Nicole Wakelin, Freelance Automotive Journalist.

Meeting 66

Meeting Automotive Engineering Media 66

Cision

MAY 21, 2015

Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. Smart Time Online. 32) Shel Holtz & Neville Hobson. 33) Jenn Swanson. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. If you’re cautious about venturing into unknown territory, you may even want to start with an internal project. Print it to motivate your team. Danny Whatmough , Head of Social, EMEA, Weber Shandwick.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115