Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic.

SEO 178

SEO Storytelling Product Launch Measurement 178

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. 2) Truly study the media. If you are involved in media relations, studying the media is imperative.

Survey 377

Survey Media Relations Media Ethics 377

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. Graduating from college has generated a whirlwind of emotions.

Storytelling 68

Storytelling Journalism Internal International 68

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Nick Bell will be presenting a professional development session on Oct.

Data 144

Data How To Storytelling Analytics 144

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. My thirst for knowledge contributed to my recent success at the University of Oregon’s Strategic Communication Graduate Study. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

The Hoffman Agency

NOVEMBER 28, 2022

By Mariah Botkin, Intern. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. in the U.S., the perfect time to look for new job listings.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. That is why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless.

Wireless 36

Wireless Internal International Software 36

The Hoffman Agency

DECEMBER 21, 2023

Funnily enough, Hoffman was an agency I’d been introduced to just over two years ago while on a study abroad in London. There, I got to experience the expertise, camaraderie and enthusiasm for storytelling that encapsulates the essence of The Hoffman Agency. We spent a whole day at the Hoffman Agency’s London office during the trip.

Fashion 36

Fashion Agency Study Storytelling 36

The Hoffman Agency

AUGUST 10, 2021

By Reanna Griffith, Intern. It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. On top of studying, I used this time to direct my attention to life beyond university – what is the next step after I graduate?

Journalism 36

Journalism Internal International Agency 36

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Gayle was the only sole practitioner to win awards this year.

Print 58

Print Financial Journalism Healthcare 58

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. Try our services.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Having lived abroad as a child, I developed a love of languages and ended up studying languages at university. By Hoffman Europe.

B2B 36

B2B Tourism Creativity Technology 36

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! Occupational psychology has many crossovers with internal communication and employee engagement. These academics have a more European sociological/philosophy lineage rather than the organisation or business studies basis elsewhere.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! Occupational psychology has many crossovers with internal communication and employee engagement. These academics have a more European sociological/philosophy lineage rather than the organisation or business studies basis elsewhere.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

SEPTEMBER 18, 2014

Following are study highlights gleaned from the CPRS presentation* as well as some commentary from my perspective as a senior Canadian practitioner with experience in a variety of sectors. Some background on the Canadian study arm. Public relations education now trumps journalism.

Study 99

Study Measurement Survey Education 99

PR Conversations

AUGUST 17, 2016

I studied at the Open University in the late 1990s – they ran some fab summer schools back then! Occupational psychology has many crossovers with internal communication and employee engagement. These academics have a more European sociological/philosophy lineage rather than the organisation or business studies basis elsewhere.

Publicity 40

Publicity Storytelling Study Journalism 40

Mark My Words

JANUARY 18, 2016

The good doctor purportedly sold his name to the agency that drafted the phoney study; his affiliated institution, Cardiff University, quickly distanced themselves from the pseudo research. It is simply not in the interest of journalism to scrutinise their stories too closely. Arnall’s research comes straight from the land of Lilliput.

Wikipedia 60

Wikipedia Travel Storytelling Journalism 60

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Kathryn Duke, @dukekathryn. Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Topically, this event covers a lot of ground. Professional development. Tech industry. Enterprise and workplace.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. Where did you come from to come to this position, I guess? Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

APRIL 10, 2018

Prior to her studies in the UK, Dr. Adi has graduated from institutions in Romania and the United States, the latter as a Fulbright Scholar. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement. Social media contacts: Twitter @ana_adi | LinkedIn [link].

Training 80

Training Measurement Technology Engineering 80

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. From company milestones to results of a sponsored study to human interest stories, there are countless angles to pursue.

Pitching 40

Pitching Media Small Business Writing 40

Cision

MAY 21, 2015

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. The Brand Advantage Journalism Podcast. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115