Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Blog post research. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places.

Hotels 200

Hotels Local Interviews Viral 200

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch?

Meeting 82

Meeting Automotive Media Transportation 82

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Another element of social media marketing is connecting with the local influencer market. Social Media Marketing.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. Another element of social media marketing is connecting with the local influencer market. Social Media Marketing.

Local 52

Local Social Media Instagram Community 52

Bianchi Biz Blog

MARCH 11, 2024

It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. What advice do you have for PR people that want to pitch you? I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. Any pet peeves with PR people?

Automotive 93

Automotive Meeting Report Journalism 93

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

5W PR

JANUARY 24, 2020

Because of this direct connection with consumers, the Twitter, Facebook, and Instagram accounts of prominent journalists generate massive interest. People might only be interested in business, sports or local affairs. Another benefit many journalists bring to the table is niche-specific reporting.

Marketing 97

Marketing Sports Social Media Journalism 97

Beyond PR

MAY 2, 2017

Did you know that Instagram just launched a slideshow feature ? Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Do the same on Instagram.

Social Media 78

Social Media Media Local Pitching 78

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Instagram and Facebook use hashtags as well. Trends on Social Media. Trending on Twitter. along with post content data. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. Brands pitching their products right in the feed. These are the “Big Four” of the social media marketing world.

Social Media 121

Social Media Reddit Pinterest Communications 121

Bianchi Biz Blog

MAY 3, 2021

I search out local coffee shops in every town I visit and always bring home a bag or two to enjoy later. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. If I am not reporting, I am….

Automotive 87

Automotive Meeting Media Pitching 87

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe.

Tools 111

Tools Twitter Local Pitching 111

Cision

MAY 12, 2015

Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use.

Data 120

Data Nonprofit Analytics Instagram 120

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Buchanan PR

SEPTEMBER 19, 2022

And like many media properties targeting a younger demographic, Cheddar is very active on TikTok, Snapchat, Instagram and Twitter. It covers local news, politics, health, climate, tech, media, business, sports, world, and more. As always, do your homework and never pitch blindly. million viewers are under the age of 35.

Journalism 52

Journalism Media Financial Local 52

Cision

MAY 18, 2017

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company. Instagram is the important exception to the rule. Favorite a user’s tweet. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Landis PR

FEBRUARY 21, 2022

PR has had to adjust to the 24/7 media channels, and you can find most media on Twitter, Facebook, Instagram, LinkedIn, and TikTok. Personalize pitches to each reporter/editor. . Head to a local establishment where reporters and journalists are known to hang out –enjoy a beverage! Media is being redefined via the internet.

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. You can also hold contests, such as an Instagram holiday photo or ugly sweater competition where the winner gets featured on your social media channels. Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Prohibition

DECEMBER 16, 2022

To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. The campaign video features the life of an entrepreneur who is grappling with the highs and lows of making it on their own at her local Starbucks. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. One of our favorite ways to share is via Instagram stories.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Burrelles Fresh Ideas

OCTOBER 10, 2023

Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Related read: Is Your Press Release or Media Pitch Guilty of Information Overload? #4. Facebook Insights, Instagram Insights, etc.) to access relevant data for your KPIs.

Video 88

Video Publicity Marketing Analytics 88

Sword and the Script

DECEMBER 19, 2017

3) You are active in the local startup and tech scene in Atlanta, through groups like the Atlanta Tech Village. 4) Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity, and marketing technology (martech) which is great locally. And we don’t want to leave out Pitch Practice: Over 4.5

Marketing 67

Marketing Local Pitching Blogging 67

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Communications Conversations

JUNE 1, 2018

You know, those boxes of donuts you see at Target, locally here in Minneapolis. Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). THIS IS MY DREAM JOB!

Social Media 60

Social Media Media LinkedIn Instagram 60

Buzzstream

JANUARY 5, 2024

For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. You’ll find the message option next to the Follow button on Instagram. Better Business Bureau has contact information for many local businesses.

How To 83

How To LinkedIn Tools Google 83

Communications Conversations

AUGUST 25, 2015

I get the pitches. And, I hear/read about other people getting the pitches. Because I am so damn proud of a project I worked on earlier this year with broadhead (a local MSP agency) and the Minnesota Pork Board (to be clear, broadhead contracted me to help with this project; they are the primary agency with the MN Pork).

Case Study 60

Case Study Study Local Twitter 60

Buzzstream

MARCH 26, 2020

Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. . GrapeVine a great influencer platform focused on Instagramers.

YouTube 116

YouTube Brand Branding Video 116

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. ” Instagram: How many followers do they have? Hustle and pitch. At Movoto, each team member pitched the target audience using email. Twitter: How many followers do they have?

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Communications Conversations

FEBRUARY 3, 2016

That’s my queue to say yes I live the #ExploreMN /@exploreminnesota (Instagram and Facebook) / @exploreminn (Twitter) and #OnlyinMN brand. Follow me on Twitter @ExploreMN_PR, or @AlyssaLEbel (also Instagram). I execute a lot of in-house pitching, and recently teamed up with local PR agency, Bellmont Partners for some extra help.

Tourism 60

Tourism Travel Instagram Pitching 60