ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Most PR teams will amplify segments on social media for further exposure. Local vs. national. Are you pitching local news or national? Make it relevant. Use the newsdesk.

Local 323

Local Pitching Print Interviews 323

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Consider creating content that aligns with local trends and interests.

YouTube 96

YouTube Marketing Local Chemicals 96

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry.

Media Relations 136

Media Relations Publicity Media Blogging 136

The Hoyt Organization

JUNE 5, 2024

They are individuals with in-depth knowledge about mental health and related issues. Interviewing experts provides valuable insights and information to your audience, further reinforcing your campaign’s credibility. This gave the center coverage in local and national business press, and top-tier health and wellness publications.

Strategy 59

Strategy Communications Local Interviews 59

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

Finally, ensure you package the offer in a compelling way that doesn’t reveal too many insights that would potentially preempt any information in the interview. Securing media interest is only the first step. It’s also wise to double-confirm all information and make sure both parties can contact one another directly.

Media 294

Media Trade Shows Travel Interviews 294

Stern + Associates

AUGUST 11, 2023

Public relations is a strategy for businesses to maintain communication between themselves and their stakeholders. On one hand, businesses want to communicate important information to their customers, and on the other, customers and other stakeholders want to be informed about the business and its products or services.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 98

Strategy Publicity Media Video 98

Newsfile

NOVEMBER 28, 2023

Rules differ by industry and location , so it’s crucial to stay informed about what applies to you. Accounting or Finance Compliance or Regulatory Affairs Legal Tax IT or Data Management Executive or Management Team External Auditors or Accountants Investor Relations The Year-End Filings Checklist 1.

Financial 110

Financial Software System Data 110

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. To make a lasting impact, you need to share information that truly interests your audience.

Media 78

Media System Analytics Privacy 78

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. We spend a lot of time at local parks and enjoying the sights and food in Old Town Alexandria.

Transportation 101

Transportation Meeting Newspapers Media 101

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. Here are some that stand out: Make sure the news/information you are sending to the press is compelling or interesting. “

Local 150

Local Media Pitching Report 150

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

AUGUST 2, 2023

Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience. Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide.

Radio 75

Radio Television Media Local 75

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 179

Report Survey Pitching Journalism 179

Sword and the Script

SEPTEMBER 18, 2018

All journalists appreciate that rather than being bombarded with information they don’t need or want – some editors can get over 300 emails an hour. Not only is it a small, local organization in NJ, but I’ve realized how important supporting those with mental health and addictions really can be.

Media Relations 69

Media Relations Media Insurance Insurance 69

Onclusive

FEBRUARY 2, 2022

Information collected on the effectiveness of previous pitches, such as emails opened by journalists, stories picked up, and resulting social media engagement, website traffic and desired actions, can shed a lot of light on what’s actually working and not working. local time. Personalize your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Google’s recent emphasis on page experience in ranking signals highlights the need for websites to be not just informative, but also user-friendly.

SEO 85

SEO Mobile Engineering Ethics 85

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.

Infographics 177

Infographics Internal International Journalism 177

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. We play heavily in industry trade media and specific financial media. Not entertainment like the mis-dis-information mediasphere.”. The rest are questionable.”.

Survey 145

Survey Media Report Journalism 145

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Ethical Voices

OCTOBER 16, 2023

I did data communications for our local, state and national reporting. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. We need to say something right now, even before we have all of the information gathered.

Ethics 81

Ethics Data Crisis Apparel 81

Cision

APRIL 25, 2017

Information is everywhere. The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time.

Facebook 303

Facebook Newspapers Local Crisis 303

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Influence buyer decisions. The B2B buyers’ journey is famously long-tailed and competitive. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network.

Privacy 294

Privacy Media Telecommunications Conference 294

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Beyond PR

JULY 20, 2016

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Get local: Most of the media outlets you reach out to are focused on a specific audience.

Media Relations 40

Media Relations Media Local Healthcare 40

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. When building relationships with the media, it’s important to be transparent, responsive, and informative.

Company 52

Company Real Estate Strategy Publicity 52

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Even a well written release is unlikely to trigger significant media coverage, so it’s better used to get news in the public record or for timely disclosure of material information in business transactions. When it comes to media relations, timing is key. Media relations is a process that builds over time.

Energy 168

Energy Measurement Media Relations Local 168

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy.

Media Relations 40

Media Relations Media Journalism Print 40

Polaris

DECEMBER 11, 2014

Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. Media Relations'

Apparel 123

Apparel Media Ethics Interviews 123

Bianchi Biz Blog

JUNE 13, 2024

The event’s Q&A format between the audience and panel resulted in a lively, informative session, touching on everything from AI and the most-clickable topics to PR pet peeves and news embargoes. Breana added that being timely with your follow-up if you’ve promised additional information to the story is important.

Automotive 52

Automotive Media Interviews Pitching 52

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. We are fortunate that people love to share information and teach others their area of expertise. Blogs, Books, and Podcasts.

Conference 80

Conference Reddit Local Course 80