Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Technology Public Relations Social media Communications PR PR Tech Tester PR tools public relations Toolkit'

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

Creativity 150

Creativity Web Social Media Data 150

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. For our newest findings, check out the State of the Media 2016 Report! This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. So, no, to the contrary, producing the same stuff marketing has produced for as long as anyone can remember and putting it on the web does not make content marketing.

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Presspage

DECEMBER 5, 2017

According to the Similar Web Search Report , organic search equates close to 95% of all traffic. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker. It is about helping your audiences find your content from among other sources. Make or buy?

Local 89

Local SEO Engineering Web 89

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

JANUARY 5, 2017

Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Here are some ideas for multimedia based content that you can infuse into your press release in order to garner more eyeballs: Photos. Paid Media.

Case Study 55

Case Study Study B2C Infographics 55

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Account Manager, Marketing Technology.

SEO 155

SEO Google Web Infographics 155

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. Repurposed Ebooks, Infographics or Whitepapers. Oh, premium content. 3 Ways to Incorporate More Interaction Into Your Content.

eBook 48

eBook Infographics Survey How To 48

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. . #1 Visualisation in communication. But only 4.6% 3 Shift to social. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business.

Advertising 84

Advertising Advertising Privacy Analytics 84

Shift Communications

MARCH 5, 2015

It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Photos has the potential to be a new medium to share visual content for brands, like infographics or visual collateral. Google+ did exactly what it was meant to do.

Google 60

Google Infographics Advertising Advertising 60

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” times as many backlinks than articles of average length.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Asana streamlines communications through a web and mobile app that eliminates the clutter. Enter public relations automation tools.

Publicity 70

Publicity Enterprise Analytics Tools 70

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. SEO and web design agencies are now frantically re-branding themselves to call themselves PR Agencies.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. SHIFT is unique among PR agencies in that it not only has Account Services teams, but a Creative Services team and Marketing Technology team as well.

Agency 60

Agency Creativity Infographics eBook 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5 This is pretty powerful.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 22, 2020

Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%). SimilarWeb) (48%).

Survey 174

Survey Marketing B2B Study 174

Shift Communications

DECEMBER 10, 2015

You can also search the web for free images – some photographers and artists make their work free to use. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Use their headshot from their company bio. Is the image a part of a greater campaign that has a landing page?

Infographics 60

Infographics Tools Guidelines Writing 60

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Sales Reps – Thought Leadership Rainmakers. They need to interact with people who know what they’re talking about.

Leadership 81

Leadership Reputation Measurement Video 81

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48