Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media. It is all about social media customer care.

Social Media 113

Social Media Infographics Media Customer Service 113

Sword and the Script

SEPTEMBER 14, 2019

Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. 1) How reporters view social media, embargoes and exclusives. 1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles.

Survey 78

Survey Media Relations Report Media 78

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. However, its potential is often clouded by uncertainty and doubt.

Privacy 78

Privacy Media Transportation Crisis Communications 78

PRSay

JUNE 11, 2021

News & World Report rankings for U.S. On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

OCTOBER 17, 2023

Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112

Education Employee Measurement Agency 112

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Follow us on Twitter. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 118

Social Media Study Blogging Company 118

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Note: all graphics via the report. PR pros need to build highly-targeted media lists. One reporter said, “99% of those emailing me have never read a story I wrote.” infographics, 39.3%

Report 52

Report Trends Media Infographics 52

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PRSay

JUNE 28, 2023

When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with journalists and other members of the media. Make sure that every press release you send: Has a concise headline that includes action words (e.g.

Brand 145

Brand Branding Infographics How To 145

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 310

Writing How To Infographics Pinterest 310

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 122

B2B Marketing Survey Software 122

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 293

Writing How To Infographics Pinterest 293

The Proactive Report

DECEMBER 12, 2017

Design: An awful lot of content today is visual – photography, original images, social media images and infographics. The post Top 5 Digital Skills to Learn in 2018 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. And video is growing at breakneck speed.

Analytics 228

Analytics SEO Infographics Software 228

The Proactive Report

APRIL 6, 2021

Some companies have a set of infographics that are used in their promo pieces and marketing items. The post Things You’ll Need Before Building a New Website appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Digital Files.

Web 182

Web Guidelines Infographics Brand 182

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Note: all graphics via the report. PR pros need to build highly-targeted media lists. One reporter said, “99% of those emailing me have never read a story I wrote.” infographics, 39.3%

Report 40

Report Trends Media Infographics 40

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. When it comes to clarity of information, a digital newsroom tool (such as Presspage), is an effective way to centralize your efforts.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. It tends to capture attention in ways that text-heavy reports cannot.

Infographics 78

Infographics Financial Video Leadership 78

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

APRIL 13, 2017

Companies have a story to tell, and the media needs to tell a story. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. This year’s State of the Media Report proved that multimedia is growing exponentially in importance for journalists.

Media 210

Media Automotive Resources Product Launch 210

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Contently - Strategy

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Showing that you looked at high-quality reports and research helps build trust with your audience. Gather up everything you’ll need to lay out the problem and proposed solutions.

Writing 119

Writing Case Study Study Brand 119

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest. It may sound shocking, but these are the people who can actually get a network producer or major business reporter on the phone. A digital/social media star. Yes, it happens.

Agency 136

Agency Analytics Creativity Social Media 136

Newsfile

NOVEMBER 14, 2023

Last year, the company reported that the holiday season drove record revenue of 10% comp growth. As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. The following press release captures the warmth, joy and excitement of the holidays.

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

Reputation Us

FEBRUARY 21, 2023

More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 17, 2016

Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor.

Analytics 60

Analytics Data Report Measurement 60

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Makes reporting the story easier.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100