ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Subsequent pitches went through a more rigorous vetting process.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Editors at most publications make their editorial calendars public months in advance. When in doubt, overestimate the time needed.

B2B 156

B2B How To Privacy Retail 156

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 109

Video Marketing SEO Social Media 109

Action PR

JUNE 28, 2019

Imagine you’ve got some great news you want to share with the industry about your brand. Perhaps it’s a new product launch, a partnership or business success story. At Action PR, we pride ourselves on our ability to get our clients in front of the right audience, liaising with the industry press on a daily basis.

Pitching 40

Pitching How To Product Launch Industry 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography.

Agency 205

Agency Pitching Internal International 205

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Keep pitches tight and on topic, and work to serve reporters’ needs. GE Capital and IT&T, and as a vice president with industry powerhouse Burson-Marsteller.

Product Launch 195

Product Launch Pitching Meeting Conference 195

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. PR firms are there to connect their clients with the right publications or journalists, through mutually beneficial relationships.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What is Media Monitoring? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? 6 ways to build publicity when it’s quiet. One way to be in the public (or industry) conversation is to start it — with relevant content. How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Three PR and Communication Trends to Watch. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The practice of public relations is about telling stories, and all good stories have compelling themes.

Writing 136

Writing How To Pitching Privacy 136

Rock the Status Quo

AUGUST 15, 2014

Regardless of the masks people wear in public, you just never know what private battles they face. His death yesterday created a carpe diem moment…At Edelman, we are in the business of helping our clients create or join public conversations. Every day you start over. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Her industry contacts began sending her clients, and her solo career took off. For Shirley Johnson , taking on clients as a solo PR professional wasn’t part of some grand plan.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Host an intimate, high-impact panel.

Leadership 149

Leadership Product Launch B2B Software 149

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., How does it track what is happening in the rest of the world, your industry, your customer’s region? . Will it alleviate major industry pains? Will it change how your industry operates? .

Product Launch 52

Product Launch Pitching Industry Social Media 52

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. And maybe you will!

Automotive 78

Automotive Mobile Technology Resources 78

ImPRessions - Crenshaw Communications

MAY 31, 2016

It’s a joke in our business that no one outside public relations really understands what we do. Some date from the birth of the industry, just after World War II, while others are more recent media creations. Public relations today is largely about storytelling. They just won’t quit. PR is all about spin.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications.

How To 62

How To B2C Trends B2B 62

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. This demonstrates their understanding of the industry and their ability to deliver results.

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would.

B2B 120

B2B B2C Product Launch Creativity 120

PR Fuel

JANUARY 24, 2022

Collect industry research during the initial stages of your campaign. Use press releases to spread awareness for a product launch or an important business milestone. Your press release should feature a captivating story with relevant quotes from industry leaders. Collect Market Data. Draft an Eye-catching Press Release.

Creativity 108

Creativity Data Measurement Product Launch 108

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. I used the G.I.

Meeting 92

Meeting Transportation Media Journalism 92

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 75

Automotive Mobile Technology Resources 75

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Then be prepared to break some rules. Announce all news with a press release. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

PR Fuel

OCTOBER 19, 2021

You may think your social media platforms are enough to get your name out there in the public eye. However, social media doesn’t assert your brand as an authoritative voice in your industry. Do you have an upcoming product launch of an innovative product? Pitch the Right People.

Writing 52

Writing Product Launch Storytelling Pitching 52

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Often we are asked if there is a standard format for writing a media release.

Media 89

Media eBook Survey Travel 89

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Shift Communications

NOVEMBER 16, 2016

Chances are, your B2B client impacts many industries outside of the tech world and they have an opportunity to get involved in conversations that are most important to their target audiences. That’s why it’s important to set realistic goals and expectations for product launches. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

Beyond PR

APRIL 5, 2018

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. What is the overall audience sentiment of the industry as a whole?

Company 73

Company Media Crisis Insurance 73

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups.

Print 60

Print Product Launch Fashion Report 60

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Before drafting a media release, take some time to think about the publications you will be sending it to.

Writing 45

Writing Media eBook Survey 45