Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Here’s this month’s summary of the news from the vendor community this month. PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. Plan Early (And be Ready to Amend).

How To 75

How To Content Marketing Conference eBook 75

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch told the publication that 1,100 PR professionals are using the platform.

Pitching 89

Pitching Report Software Survey 89

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Planning for months ahead can be daunting for some, a fun task for others (me) and a challenge for most for a ton of reasons. However, it’s coming!

Agency 80

Agency Energy Training Blogging 80

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. —

Measurement 40

Measurement Financial Internal International 40

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. RSVP here: [link] #pr [.] link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 63

Pitching Analytics Enterprise System 63

Maxim Behar

JULY 26, 2021

My guests are Siika Katsarova, President of the Bulgarian Union of Balneology and Spa Tourism (BSBSPA) and Vice President of the European Spa Association, Maxim Behar - diplomat and global PR expert and Miroslav Mihailov, Chairman of the Board of the Institute for Development and Sustainability of tourism. From 60 to 80 euros for a visa.

Tourism 52

Tourism Hotels Brand Branding 52

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Not sure how to organize and strategize on your lead generation?

Marketing 40

Marketing Tools Data Report 40

Maxim Behar

DECEMBER 4, 2021

Leading PR expert and CEO of M3 Communications Group, Inc. Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We

Social Media 52

Social Media Meeting Groups Analysis 52

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business!

Publicity 52

Publicity Video Pitching Google 52

Maxim Behar

DECEMBER 4, 2021

Leading PR expert and CEO of M3 Communications Group, Inc. Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Waxing UnLyrical

OCTOBER 5, 2016

The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. A1: Learned abt measurement in 1st PR agency job 20+ yrs ago.

Measurement 77

Measurement Analysis Tools Agency 77

ZudePR

MAY 31, 2015

We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Philippe hosts the popular weekly European PR podcast www.wagthedog.fm. Me in Glasgow, Scotland ; him in Sydney.

Communications 81

Communications How To Blogging Content Marketing 81

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. How can we encourage potential students to study PR and comms?

Google 119

Google Data Government Social Media 119

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive. Our spring blog series will dive into this topic.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Marketing leaders that are half-interested (or less) in digital have teams that half involved in digital. However, most chief marketers expect the budget to see growth rebound to 8% over the next 12 months.

Study 114

Study Survey Infographics B2B 114

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Neither had I until a month ago. She recently topped a list of the 100 most influential people in PR worldwide.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Media lists can get outdated in just a few months, sometimes weeks!

Construction 62

Construction How To Media Google 62

Sword and the Script

JANUARY 28, 2017

The first company to really make a name for itself earning massive amounts of money off the web just can’t seem to figure out how to make a successful social network or social layer, or whatever it is these days. per month) Sales Navigator tier.”. Google is not ready to totally throw in the towel just yet.”. versus $47.99

Social Media 60

Social Media LinkedIn Google Media 60

Beyond PR

SEPTEMBER 13, 2016

As we examine in our measurement guide Avoid the Numbers Trap , “To bridge the gap between PR ‘outputs’ and more meaningful business ‘outcomes,’ connections need to be made to the organizations’ underlying performance data.” ” Brand awareness and other traditional metrics aren’t enough.

Resources 40

Resources Analytics Measurement Infographics 40

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Ready for some hilarity?

Wireless 74

Wireless Twitter Writing Measurement 74

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Assign project teams. The result?

How To 60

How To Software System Employee 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Maxim Behar

MARCH 11, 2021

On behalf of our entire team, we would like to thank you for coming on to the show! Maxim Behar: A new Government stepped into office in the Seychelles earlier this year, which coincided with the pandemic wave and led to a different opinion on how to get out of the circumstances. Maxim Behar: Hello!

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Efficient marketing execution and measurement. Do you have a PR strategy? My own predictions. Test, test, test.

Marketing 168

Marketing Employee Content Marketing Training 168

Maxim Behar

NOVEMBER 16, 2020

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. Maxim Behar: Good evening!

Government 52

Government Measurement Crisis Radio 52