PR 20/20

FEBRUARY 8, 2021

Every HubSpot user who’s realized the massive benefits of creating email workflows is probably equally familiar with the ugly downside: a bottomless pit where your succinct, organized list of workflows used to be. Workflows you created for that one trade show five years ago. See where duplicative workflow actions existed.

How To 113

How To Trends Trade Shows Data 113

Barokas

SEPTEMBER 26, 2019

Video content converts 64 percent of viewers into consumers, and 90 percent say that video influences their purchasing decisions. Here’s the scoop on how you can successfully incorporate video into your digital marketing strategy to help drive engagement and ROI to benefit your brand and your bottom line. Include a call-to-action.

Video 79

Video Strategy YouTube Instagram 79

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. Take note of how they looked three or five years ago vs. now. Y our website is your most important marketing and sales asset. It’s true.

Mobile 72

Mobile Case Study Google SEO 72

PR 20/20

SEPTEMBER 15, 2022

With HubSpot smart content , creating personalized marketing messages and customized end-user experiences takes just a few clicks. During INBOUND 2022, Mike Tatum , Director of Lifecycle Marketing at Athletic Greens , shared how marketers can leverage smart content to create a personalized customer experience—with minimal effort.

Privacy 59

Privacy Data Consumer Conference 59

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Creating a channel and producing relevant content for a brand are just the start.

Social Media 272

Social Media Trends Media Instagram 272

PR Fuel

DECEMBER 14, 2020

However, knowing how to implement SEO tricks online is not always intuitive. These eight SEO tricks are geared towards helping you create your ideal press release while helping you rank higher on Google. You need to discover what keywords they’re using and create a better and more strategic press release with those same keywords.

SEO 105

SEO Engineering Google Writing 105

PR 20/20

JUNE 27, 2023

First, by tailoring messages and content to prospects' needs, associations can build meaningful connections and increase the chances of converting prospects into members. Your members are constantly evolving, and with competition for attention at an all-time premium, your marketing efforts need to stand out. What else does this mean?

Tools 71

Tools Analytics Report Google 71

NewsWhip

MARCH 24, 2021

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. How the brand conversation changed on Facebook. Plastic became the cutlery of choice at restaurants. .

Chemicals 148

Chemicals Retail Facebook Local 148

Prohibition

OCTOBER 10, 2022

Having a deep-dive into how your audience consumes information is really important to help determine which tool will work best for your content marketing strategy. How does content marketing work? . The objective is usually to either drive sales, generate leads or build brand awareness and reputation. Including: Blogs. Whitepapers.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Contently - Strategy

MARCH 22, 2022

Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. At that point, hopefully , you convert your readers to your customers.

SEO 118

SEO Strategy Brand Branding 118

Polaris

MAY 19, 2015

While it sounds simple, high converting landing page design is definitely not as straightforward as it seems. There’s definitely a science (and a bit of an art) to designing high converting landing pages. There’s definitely a science (and a bit of an art) to designing high converting landing pages. 1: Think Before You Start.

eBook 100

eBook Newspapers Writing Print 100

The Resolution Blog

MARCH 22, 2019

In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. But with the industry now rightly moving away from AVE , how do we show clients that they’re getting bang for their buck? This is the second post in our alternatives to AVE series.

Measurement 120

Measurement Google Examples Data 120

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. So how can you create a successful content marketing strategy? Before you can start creating content, you need to know what type of content your audience will respond to.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

PR 20/20

MARCH 7, 2023

These individuals understand the importance of creating plentiful opportunities in all spheres of life.” — Why You Should Strive to Be a Lifelong Learner via Entrepreneur At Ready North, we live by this lifelong-learner mindset, and professional development is at our core. hours, with a 50-question exam at the end.

Course 52

Course Marketing Analytics Google 52

Konnect Agency

JUNE 8, 2022

Or maybe there’s nothing new about your site at all, but you’re not sure how it’s performing or what adjustments are needed. A Strong Tracking Setup is Key to Understanding Users and Maximizing Conversion. So you just launched a new or refreshed website? In either scenario, proper website tracking is the most important step you can take.

Analytics 52

Analytics Google Measurement Advertising 52

Cision

JANUARY 13, 2016

ET, Joe will discuss how to develop a content strategy that will inspire your audience to buy from you. Before you begin, you need to determine what you’ll create content about. The combination of passion and knowledge is what Joe calls the “sweet spot.”. Think about how often you’ll create your content.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? Create an easy-to-implement solution and make it accessible. The challenge, of course, is to devise a solution potent enough to get the job done.

Strategy 52

Strategy Real Estate Case Study System 52

Prohibition

MAY 6, 2020

Add value with a view to convert once trust has been built, rather than pushing for a sale and coming across as out of touch. But how does that translate to online marketing? How is their business being impacted by lock down restrictions? How is their workforce holding up? The secret to online marketing during such times?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Creating a channel and producing relevant content for a brand are just the start. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

PR Fuel

DECEMBER 10, 2017

It can be hard to make decisions about how to write the copy and the call to action. Where you put each piece of the page really needs to be a reflection of your company and how you interact with your customers. The Closer —Lastly, end with a strong call to action that encourages the visitors to make a purchase.

Writing 64

Writing Customer Service Employee Company 64

Prohibition

MARCH 16, 2021

It is the relationship that is build through content marketing that helps companies achieve their desired goals (rather than the medium itself) – whether that’s shifting customers down the sales funnel or converting them. So, how do you get it right when it comes to content marketing? And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Contently - Strategy

OCTOBER 5, 2020

“We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner ads, told Fast Company. No image, just one line of text and a call-to-action button. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.”

Advertising 110

Advertising Advertising Real Estate Travel 110

PR 20/20

SEPTEMBER 16, 2020

After all, the software is only as good as how well you use it. Starting with this blog post, we are going to break down each section of the GamePlan and dive into details for each recommended action item—so you can take action in your portal! Consider outside technologies too, and how you could bring them under one platform.

Strategy 72

Strategy Marketing Data Software 72

Cision

OCTOBER 26, 2015

With the potential to generate leads, convert critics to customers and spark innovation, social listening is a powerful tool for brands. The benefits cannot be ignored, so how can you get started? With more and more content being created and pushed out every day, there is a ton of noise saturating the Internet.

Social Media 120

Social Media Employee Local Tools 120

The Proactive Report

APRIL 1, 2015

Social media is like any other business activity – it needs to be carefully thought out, planned and implemented so that you can see whether your actions are having an impact. Creating the right content for the right audience and delivering it on the right platform makes all the difference. LACK OF STRATEGY. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. How does video impact this relationship?

Video 95

Video How To Education YouTube 95

Konnect Agency

FEBRUARY 16, 2023

Below, we will be diving a bit deeper into the idea of full-funnel conversion and overviewing how brands can better holistically think about their funnel approach ultimately driving better ROI. The goal of this stage is to reach as many people as possible and create interest in your brand. What is a full-funnel approach?

Marketing 52

Marketing Consumer Advertising Advertising 52

PR 20/20

OCTOBER 27, 2020

Said Brian Halligan, HubSpot CEO, on the company’s Q2 2020 Earnings Call : “We’ve had a strong product year so far, that’s raised the power of our Enterprise Tier, while also adding new products to the mix. The approach has served the company well. Its market cap is $14.3 billion, as of Oct. 15, 2020. But not AI for the sake of AI.

How To 59

How To Marketing Enterprise Data 59

Cision

AUGUST 5, 2015

At her recent webinar , social media consultant Jenn Herman discussed the best strategies and tactics to effectively engage your audience, promote your brand and create effective content on Instagram. A great example is an account called “ Dapper Men ” which brings together anyone who has an appreciation for a well-dressed fella.

Instagram 120

Instagram Video B2C Mobile 120

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. More data has been created in the past two years than in the entire previous history of the human race. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

PR Fuel

JANUARY 3, 2022

How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases? Read on to discover how to use a press release to boost SEO rankings today! Before we discuss how to boost SEO with a press release, let’s discuss the benefits of using PR SEO.

SEO 52

SEO Engineering Google Consumer 52

PR Fuel

DECEMBER 21, 2021

Once you know your audience, you can create a press release that will grab their attention and convince them to write an article about the topic. According to research, 63% of global respondents claim press releases are the preferred method of new conveyance. Additionally, 44% of journalists agree that they trust press releases the most.

Engineering 52

Engineering Writing Web Google 52

PR 20/20

APRIL 2, 2019

At our recent Cleveland HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth Keith Moehring ( @keithmoehring ), uncovered how marketers can use HubSpot for sales enablement. Once a lead converts on a form and becomes a contact, let HubSpot fill in some of the blanks. What’s this job you ask? Sales enablement.

Enterprise 84

Enterprise Data Examples Marketing 84

Prohibition

NOVEMBER 9, 2021

Hence, the popularity of paid social. To better understand the differences between paid social and organic social media , we’ll look at the differences between the two, as well as why having a hybrid approach is vital. What is Paid Social? Paid social advertising has evolved into an integral part of advertising on social media platforms.

Advertising 62

Advertising Advertising Social Media Strategy 62

PR 20/20

JUNE 5, 2018

These individuals understand the importance of creating plentiful opportunities in all spheres of life.”. — HubSpot offers a free flagship course called the Inbound Certification for those marketing pros looking to get a deeper understanding of inbound marketing. Converting visitors. Attracting strangers to your business.

Course 64

Course Marketing Analytics Google 64

PR 20/20

JUNE 6, 2023

But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content. And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Prohibition

NOVEMBER 6, 2021

How does Social PPC work? Pay-per-click advertising has the potential to make or break the success of your ad campaign(s)…but only if they are the right match for your company’s objectives. Here, we will educate you on everything social PPC! What is paid social media?

Social Media 62

Social Media Media Advertising Advertising 62