5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. This trust is invaluable in establishing a loyal customer base.

How To 78

How To Community Customer Service Tools 78

Reputation Antistress by Sergii Bidenko

MARCH 25, 2024

Why companies need reviews How do reviews that “stick” to your social media accounts, Google Business Cards, catalogues, and service apps affect the business? They got negative reviews on Google, and the number of orders and profits dropped drastically in the next three months.

Reputation 52

Reputation Print Google System 52

Cision

MAY 30, 2017

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Erin got a green light to add nudges for feedback to just about every customer touch point. Erin got a green light to add nudges for feedback to just about every customer touch point. But we’re not perfect. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

We are Muck Rack customers, but are not otherwise affiliated with the brand.) Based on my experience, both as an PR person and a member of the team at PR tool Propel PRM , Muck Rack customers tend to be a little more tech-savvy than average. Obvious statement: 2023 was a breakout year for generative AI.

Report 182

Report Policies Survey Ethics 182

Stern + Associates

MARCH 5, 2024

Ask: Who contributed? Once the proof points behind your story (Step 1) are clear, here’s a straightforward set of questions to ask for Step 2. Once the proof points behind your story (Step 1) are clear, here’s a straightforward set of questions to ask for Step 2. And more customers do want to engage directly with CEOs.

How To 98

How To Corporate Storytelling Conference 98

Onclusive

DECEMBER 10, 2020

Because of this, knowing how earned, owned and newswire content drives actual business outcomes has become a necessity rather than a luxury. Based on the report findings, Onclusive is proud to announce that we are leading the industry with an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Media 195

Media Software Analytics Measurement 195

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Contently - Strategy

OCTOBER 18, 2022

Customer research can surprise you. Your users might hate how complicated it makes things. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. 5 types of customer research.

B2B 94

B2B Company Survey Enterprise 94

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If negative reviews are responded to appropriately, they actually have the potential to spin-off into positive results for your business.

Sports 141

Sports Facebook Writing Brand 141

Contently - Strategy

FEBRUARY 23, 2023

Customers take action for a reason. Customer behaviors only indicate what’s already happened. When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. What Is Sentiment?

How To 89

How To Measurement Survey Analysis 89

PR 20/20

FEBRUARY 20, 2023

So it’s safe to assume that when you’re making a buying decision—whether it be for personal or professional reasons—you probably ask those you trust for their input. At Ready North, we often ask a “question of the day” every morning. Let’s say a customer uses only one of your products or services and isn’t aware of others.

Strategy 84

Strategy Marketing Case Study Study 84

Onclusive

APRIL 5, 2018

How much does it cost? With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Is it easy to use?

Software 199

Software Analytics Customer Service Comparison 199

Cision

NOVEMBER 8, 2016

These are your customers who rave about you online. They tell their friends how great their experience was, and they’re not shy about singing your praise on social media and review sites. Before you ask for anything, be a good social citizen by engaging with them beyond that first thank you and follow. Where to Find ‘Em.

Brand 292

Brand Branding How To Social Media 292

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. The following is what came out of my and one of my team member’s review of ReputationDefender and its ReputationGrower service.

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

AUGUST 9, 2021

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Think of it as using social media to find and cultivate potential customers interested in your offer. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 86

Social Media Media Mobile SEO 86

Onclusive

JANUARY 7, 2021

The focus of the first article is to review the key concepts of value, purpose and contribution of the communications function to organizational success. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. A crisis is always a vulnerable time for everyone involved, including your employees, customers and other impacted stakeholders. DO prepare to move fast.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

5W PR

DECEMBER 15, 2022

A successful product launch is important so that a product can reach its target market and build a customer base. An important part of the launch strategy is to focus on who will benefit from the product and how. An important part of the launch strategy is to focus on who will benefit from the product and how.

Product Launch 88

Product Launch Resources Report Strategy 88

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. These goals are often tied to revenue targets.

Communications 195

Communications Measurement Corporate Reputation 195

Deirdre Breakenridge

NOVEMBER 11, 2019

Have you increased website traffic, comments, reviews, membership, feedback, and event participation through your podcast? Have customers mentioned your podcast on social media, in blog posts, or through referrals? Get listeners involved by inviting them to ask questions of future guests. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

Stern + Associates

AUGUST 25, 2023

Related article: Leading With Leaders: How to Amplify Executive Visibility on Social Media Observe How Prospective PR Agencies Interact with Your Team Your partner PR agency should have good rapport with your team. Client reviews are particularly valuable, as they will give you an idea of the kind of people certain agencies employ.

Agency 62

Agency Publicity Measurement Strategy 62

Melissa Agnes

OCTOBER 23, 2014

Last month’s post discussed five considerations for businesses when dealing with negative online reviews. These five considerations were: Directly responding to reviews; The so-called “carrot and stick” approach; Lawsuits; Identifying anonymous posters; and. Five more ways to deal with negative online reviews.

How To 250

How To Policies Reputation Engineering 250

Reputation Us

JULY 13, 2021

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Like Alexa, the folks at ReputationUs are often asked this question in various ways. Their customers are more loyal and buy broader ranges of products and services. CORPORATE REPUTATION IMPORTANCE.

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

JULY 13, 2021

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Like Alexa, the folks at ReputationUs are often asked this question in various ways. Their customers are more loyal and buy broader ranges of products and services. CORPORATE REPUTATION IMPORTANCE.

Corporate 78

Corporate Reputation Analytics Survey 78

Burrelles Fresh Ideas

MARCH 5, 2024

Online customer reviews (both positive and negative). Product reviews on platforms like YouTube, social media platforms, or blogs. Earned media is crucial for many reasons — mainly because it’s highly effective, reaching customers through trusted sources like friends, family, online content, and the media.

Media 97

Media Nonprofit Pitching Analytics 97

PR for Anyone

MARCH 24, 2020

What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. In doing a public relations review, start with: have you ever landed media coverage before? It’s important to stay front of mind with them.

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 116

B2B Study Survey Software 116

Mindful Marketing

DECEMBER 20, 2023

We discuss ethical issues often in my classes, and sometimes students ask my opinion about questionable strategies they’ve seen in the news or that they imagine companies might use. A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

Ethics 94

Ethics Marketing Sports Education 94

Melissa Agnes

SEPTEMBER 4, 2014

If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both. Even if you’ve received overwhelmingly positive reviews and ratings online, it’s important to realize that no business is immune from negative reviews, including false and defamatory postings.

How To 238

How To Wikipedia Viral Ethics 238

Cision

APRIL 20, 2017

What’s the difference, you ask? Benefits discuss why the customer cares: does more in less time, gets whites whiter, eco-friendly. They’re a necessary part of your product’s packaging, and they provide important information to your customer. Not sure how to focus on those benefits? Let’s say you sell organic cat food.

Writing 198

Writing Web System Study 198

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 123

Google Engineering SEO Writing 123

PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? First, consider the pain points your customers experience on a daily basis. How will the information you’re providing appeal to their needs? Think about the value your press release is offering customers, too. Here are a few tips that can help. Build a List.

How To 104

How To Guidelines Writing Pitching 104

ReimaginePR

NOVEMBER 13, 2020

A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. And the pitch showed just how tough that switch can be. You know how far you’ve come. Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy.

Storytelling 296

Storytelling B2B Brand Branding 296

Contently - Strategy

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Survey 99

Survey Data Interviews Reddit 99

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. It may invest heavily in customer service and response. It can employ high-powered PR agencies.

Customer Service 136

Customer Service Insurance Insurance Banking 136