Burrelles Fresh Ideas

MARCH 19, 2024

When looking at how people will get to their destination, road trips lead with 30% already confirmed and 60% likely. Family travel on the rise: more families are choosing to travel together, marking another trend in the post-pandemic era. It encompasses where and how travelers choose to stay during their journeys.

Travel 90

Travel Trends Tourism Transportation 90

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

PRSay

JUNE 1, 2020

The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever. The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world.

Community 209

Community Crisis Energy Internal 209

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. The PR software community has taken note and they are responding. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR.

Software 120

Software Technology Advertising Advertising 120

Prohibition

AUGUST 5, 2021

We are officially halfway through 2021, where has the time gone?! Nothing brings the country together like a good old game of football. It also took the world of social media by storm. This has earned the bank some great recognition in the media and on social – and rightly so! Great work HSBC!

Banking 62

Banking Social Media B2C Course 62

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Estimating PR software pricing. Agility PR starts at $1,000 (annually).

Software 88

Software Print Tools SEO 88

Communications Conversations

NOVEMBER 12, 2020

I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. they use words like “kind”, “thoughtful” and “hard-working.”

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

JULY 29, 2019

PR practitioners are required to act ethically in all communications. Because of the fluidity of social media communication, and the inherent structure of platforms that rewards sharing and modifying content, sometimes PR practitioners end up violating copyright law unintentionally.

Ethics 156

Ethics Communications Government Enterprise 156

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. That was the second coolest project I’ve ever worked on in my career. Agility was a media database owned by PR Newswire.

SEO 130

SEO Content Marketing Marketing Software 130

Karen Freberg

DECEMBER 23, 2020

Here are some of the highlights and takeaways from this year: Work still needs to be done, even in the most challenging of times : I would have to say I didn’t have a lot of free time on my hands this past year with school (shifting from offline to online), working on talks and presentations, and research projects.

Social Media 78

Social Media Media Conference Community 78

Prohibition

MARCH 11, 2022

We can’t quite believe how quickly this year is going – how is it the middle of March already?! To celebrate, we’ve pulled together a round up of our favourite PR campaigns for 2022 so far, as well as some that didn’t quite hit the mark… We all love Wordle. Let us know in the comments below!

Social Media 71

Social Media B2C Viral Trends 71

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago.

Pitching 88

Pitching Report Software Survey 88

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Some work for big companies.

Banking 78

Banking Sports Meeting Insurance 78

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. Agency partnerships at work. Plus, the work environment was horrible.

Agency 76

Agency Creativity Media Relations Nonprofit 76

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. What happens when influence outshines advertising?

Advertising 131

Advertising Advertising Data Reputation 131

Doctor Spin

JANUARY 16, 2024

How are these popular games related to the psychology of informed minorities and uniformed majorities? With his simple yet ingenious game, Dmitry Davidoff had not only evolved how psychological concepts could be taught and understood but had also ignited a cultural phenomenon. The Town of Salem. 1 Mafia (party game). 2024, January 13).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Communications Conversations

JANUARY 4, 2022

2021 was a blur, wasn’t it? I’m not sure how to describe it, really. But, 2021 went VERY fast for me. It could have something to do with the fact that I had a lot going in 2021. And, as I reflected back on exactly what I did in 2021 it actually surprised me a little.

Meeting 60

Meeting Groups Social Media LinkedIn 60

NewsWhip

FEBRUARY 1, 2022

For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. NewsWhip CEO Paul Quigley welcomed a new guest to the show, Global CEO of Red Havas and Chairman of Havas PR, James Wright. We examine addressable opportunities to bring balance to internal and external communications.

Communications 78

Communications Employee Internal International 78

Prohibition

AUGUST 25, 2021

But, of course that wasn’t quite the case for the world of PR… Some campaigns had us smiling in July and some sadly didn’t quite hit the mark. Here’s a look at the good and bad stories that caught our, and the UK medias, eyes… Brands Get the Nation Prepared for ‘Freedom Day’. Euro2020 pic.twitter.com/x8b7dw1l9H.

Hotels 62

Hotels B2C Social Media Course 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot On Friday, March 13, 2020, we sent our staff to work from home. Five-hundred-plus employees worked to put the hospital together.

Crisis 86

Crisis Employee Trade Shows Local 86

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? That’s how I ended up here.

Ethics 80

Ethics Data Crisis Apparel 80

Stephen Waddington

AUGUST 27, 2019

There are two candidates, Rachel Royall and Mandy Pearse, going head-to-head for the role of President in 2021. Public relations in practice Mandy Promoting PR as a board discipline – I strongly believe that organisations need public relations to thrive. It’s CIPR Election time.

Government 113

Government Education Community Big Data 113

Sword and the Script

OCTOBER 4, 2022

Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush. The PR technology space can be in some respects, divided into Davids and Goliaths. It’s not a perfect analogy, but I think we are seeing something like this in the PR space.

Technology 81

Technology Company Analytics Writing 81

Prohibition

JANUARY 21, 2021

For our first Meet the Team feature of 2021, get to know all about Abbey, our loveable, resident star-baker, Senior Account Executive! Get to know more about her below… How long have you been at Prohibition? It has to be the people I work with. Tell us a bit about your journey to working at Prohibition.

Meeting 62

Meeting Fashion Journalism Instagram 62

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” marvels Runck.

Interviews 71

Interviews Skype Radio Pitching 71

NewsWhip

APRIL 28, 2021

APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. Watch webinar. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 92

Software Banking Technology Data 92

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. 1 Gardner, H. Basic Books. 2023, November 28). In Wikipedia.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Solo PR Pro

MARCH 30, 2021

Clubhouse is a fairly new social app that's taken the world by storm. Part podcast, part TED Talk, the high-profile app can be a great resource for PR professionals. 3 reasons PR pros should join Clubhouse. Refine pitches and discover media nuggets. Let’s dig in. Reporter left an outlet? Somebody is bound to mention it.

Pitching 72

Pitching LinkedIn Report Twitter 72

NewsWhip

APRIL 14, 2021

APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. You work with McDonald’s Global Impact team. And prior to that, working with the health communication group at the CDC, with the National Center for Immunization and Respiratory Diseases. Real-time decision-making with Kate LaVail of McDonald’s. Watch webinar.

Analytics 78

Analytics Data Crisis Reputation 78

NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American. Over the years we’ve really developed our focus into marketing analytics and marketing social strategy and things like that. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. - Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space. Watch webinar.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR 20/20

APRIL 1, 2021

The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. I had no idea what artificial intelligence was, or how it worked, but I was hooked. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52