Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Just having media monitoring in place is no longer sufficient for PR and communications success. Global Marketing Strategy, IFAW.

Media 370

Media Comparison Software Enterprise 370

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? . million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. The same is true of almost any PR agency or team. With that in mind, here are some of the key building blocks of a successful collaborative relationship between a company and their PR agency or internal team.

How To 266

How To Agency Internal International 266

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Here are some of those phrases that should be erased from a PR specialist’s vocabulary. . We can definitely generate XX earned media placements. PR is all about building connections, especially with media. Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Remote PR Jobs

DECEMBER 12, 2022

As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. What are your goals for using PR? Like any marketing strategy, it is important for clients to identify their company goals. And for you?

Privacy 264

Privacy Meeting Strategy Social Media 264

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Executives who are subject-matter experts can share relevant insights on business happenings.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

5W PR

APRIL 8, 2024

That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative. Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. So, there’s not a one-size fits all approach to PR or media relations. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ImPRessions - Crenshaw Communications

JUNE 15, 2023

One way to help build a strong brand is through strategic press relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy. What is earned media?

Reputation 156

Reputation Brand Branding Media 156

Stern + Associates

FEBRUARY 28, 2024

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. The Role of Content in PR for Consulting Firms You may have heard that “Content is King.” And no matter how much things change, it’s still true. That’s where contributed content comes in.

How To 98

How To SEO Strategy Social Media 98

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to action.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Their very nature is transformative, and that can be unsettling. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. A well-designed PR strategy should be that voice. In the face of these complications, the PR plan should prepare for setbacks.

Technology 170

Technology Strategy Privacy Healthcare 170

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 225

Big Data Data Meeting Measurement 225

Flack's Revenge

SEPTEMBER 15, 2020

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . In this post I explain more about the ABM trend and how PR can advance key account selling goals.

B2B 177

B2B Case Study Enterprise Resources 177

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. But, as the internet is flooded with this type of content, how do you stand a chance to stand out? Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is the glue that binds relationships, builds trust, and shapes public perception. How much does trust play a part? It goes beyond crafted messages and scripted responses, allowing organizations to convey a sense of realness that resonates with their audience. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . These are the people who shape the narrative around your brand. use that old PR skill called content analysis.

Social Media 162

Social Media Media Analysis Data 162

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

PRSay

APRIL 5, 2022

This theme rang true during PRSA’s Diverse Dialogues session on March 24 titled “ Bringing Your Multicultural Voice as a PR Leader ,” a Women’s History Month event moderated by PRSA CCO Karen Mateo that celebrated the importance of lifting up those around you. Leaning on mentors and allies. A communicator’s role in DE&I.

Resources 128

Resources Nonprofit Groups System 128

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 150

Big Data Data Meeting Measurement 150

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Shift Communications

NOVEMBER 30, 2021

In the competitive and crowded marketplace of 2022 and in a valuation and investment landscape shaped by economic, social and political change, a brand’s narrative story can be a super-power growth accelerator. Operationally, the brand narrative directly helps build a community of supporters, partners, investors and talent.

Brand 97

Brand Branding Internal International 97

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 109

Local Crisis Management Internal International 109

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I Jason Brown , Founder/Principal, PublicCity PR. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

JANUARY 31, 2023

Tackling a PR setback England’s Rugby Football Union (RFU) has a partnership with British Airways. British Airways has leveraged this partnership in its comms activity, with various marketing actions including sharing pictures of the England men’s rugby team flying first class to their matches.

Reputation 62

Reputation Company Sports Transportation 62

Deirdre Breakenridge

NOVEMBER 16, 2017

Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. You can learn more about Stephen here. Q2: How should you prepare for a career in PR today? Q3: How important is blogging for anyone aspiring to a career in PR?

Communications 191

Communications Community Blogging Education 191

PR in High Definition

DECEMBER 17, 2020

Back in March, when we were all feeling a little uncertain and unmotivated, Charlotte wrote this piece which includes some handy tools to help boost creativity and moral – something we’ll definitely be needing again in January when we come back refreshed from the Christmas holidays! Europe: How to get multi-country comms right.

Reputation 133

Reputation Creativity Crisis Employee 133