Sword and the Script

MARCH 14, 2023

While I joke my writer’s heart broke in that moment, the reality is, ChatGPT took something I created for a client – and made it better – at least from their perspective. While I joke my writer’s heart broke in that moment, the reality is, ChatGPT took something I created for a client – and made it better – at least from their perspective.

Software 85

Software Media Relations Pitching Media 85

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Namely, how we’ve gone from “Town Square” to “Family room” ( read the full post for his explanation ). First, go back to 2010. But, recently, I’ve noticed a shift.

Viral 98

Viral Community Reddit Facebook 98

PR Conversations

NOVEMBER 22, 2023

It made sense for Jim to notice efforts to ‘reinstitutionalize public relations as a strategic management profession’ and to spot a disconnect with ‘the views of those who practice it as a craft’. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Technology 93

Technology Meeting Media Analytics 93

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare? Orla Merrigan.

Healthcare 238

Healthcare Social Media Media Case Study 238

Landis PR

OCTOBER 31, 2022

In a world increasingly challenged by climate disasters, wars, refugee crises, and a global pandemic, what WCK accomplishes daily seems almost miraculous. Chef Andrés is an inspiration and my personal hero for what he’s accomplished, and he deserves the world’s appreciation and support. Liza Batallones – Director.

Nonprofit 98

Nonprofit Local Community Small Business 98

Karen Freberg

OCTOBER 10, 2020

Pop culture has always been a big influence in terms of how my area of work has been portrayed. In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. What show am I talking about? Well, you will have to read to see what I think! branding front and center.

Social Media 114

Social Media Media Fashion Agency 114

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. On Monday, Google unveiled the platform and announced the project is set to offer tutorials on how to use online tools such as Google News, Google Trends, Google Alerts and Analytics. We can be sure of seeing a change in how the media operate. Google Surveys.

Google 120

Google Analytics SEO Comparison 120

Maxim Behar

APRIL 3, 2022

Ban Ki-moon, who didn't stop solving puzzles for peace The Korean diplomat, who served two terms as UN Secretary General, will be remembered for his "passion" for preaching peace, something increasingly strange and difficult in recent times - Well, how will you do business if there is a war, if people do not understand each other.

Ethics 52

Ethics Hotels Meeting Education 52

Maxim Behar

APRIL 3, 2022

Ban Ki-moon, who did not stop arranging puzzles for peace The Korean diplomat, who served two terms as UN Secretary General, will be remembered for his "passion" for preaching peace, something increasingly strange and difficult in recent times - Well, how will you do business if there is a war, if people do not understand each other.

Ethics 52

Ethics Hotels Meeting Education 52

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. If so, what does that narrative look like? Nobody can deny that market share is a crucial metric for business success. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Brand 180

Mark My Words

JANUARY 27, 2021

If President-deselect Donald Trump was still on Twitter you can only imagine how incandescent his tweets would be — he would be spitting with envy at the line-up of popstars that Joe Biden commanded, especially given that everyone from Neil Young to Adele refused to be associated with him. Biden had J-Lo as his warm-up act.

Film 60

Film Government Training Google 60

Critical Mention

JUNE 29, 2018

So, we’re here to call out a few recent PR catastrophes and explain what you can learn from them: Tide Pods. The 2010 Deepwater Horizon oil spill was an industrial disaster that killed 11 people, left 200 million gallons of oil in the ocean and resulted in BP paying $18.7 How did the then BP CEO Tony Hayward respond?

Crisis 68

Crisis Customer Service Financial Video 68

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. So, what hashtags should you use? You can go to the explore page and find what hashtags get the most action. Remember in most cases people see nine pictures at a time on IG.

Instagram 158

Instagram Publicity How To Social Media 158

Deirdre Breakenridge

NOVEMBER 8, 2015

As a Public Relations volunteer on the production team, I was ready to do what it takes to help reach our goal. It was great boost of encouragement to me and our team to see how supportive other women are of Pioneers in Skirts. I encouraged people to do the same! Berst, Producer, Co-Writer. It was a well-planned effort.

Film 150

Film Social Media Video Writing 150

Ethical Voices

MARCH 14, 2022

How augmented intelligence can help enhance our profession. How augmented intelligence can help enhance our profession. How do we create belonging in a hybrid environment? Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency.

Ethics 52

Ethics Publicity Data Agency 52

Critical Mention

JUNE 12, 2018

Every four years people around the world get together to witness ‘The World Game’ where top footballing (or soccer as we call it here in the U.S.) However, like any live event, no matter how much you prepare, game strategy on or off the field doesn’t always go according to plan. nations compete for the ultimate prize.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Cision

SEPTEMBER 3, 2015

We know what we believe and we believe in what we know. One of the exciting things about tracking social media is the ability to see – literally, in the form of charts and graphs – how topics and themes evolve. When the topic gets personal, people are more passionately involved. Humans are strange beings.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Cision

JUNE 3, 2015

Check out what Miranda had to say. We do a lot of real-time monitoring of how our different channels and tactics are performing and we optimize our plans and budget against where we’re seeing the most engagement. Click here to see how with our free tip sheet! How did you develop your contest? Which channels do you use?

Instagram 120

Instagram YouTube Twitter Social Media 120

Sword and the Script

JANUARY 3, 2023

What is public relations? How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations? How is public relations different from marketing? It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Melissa Agnes

MARCH 18, 2014

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms. Non-compliance.

Airlines 256

Airlines Crisis Privacy Case Study 256

Waxing UnLyrical

FEBRUARY 7, 2014

Do you know what Feb. Back in 2010, Ms. Seeing as how she’s not just the @queenofmetrics, but has been with #measurePR right from the beginning, I thought it was only fitting that she mark its fourth year. There were so many great moments during the chat, but what particularly stood out to me was how many students joined.

Measurement 89

Measurement Media Training Google Resources 89

Polaris

JULY 11, 2014

But renos being what they are, we hit a glitch. Pete made a mistake. I can’t believe I made that kind of mistake.”. Peter was genuinely distraught and apologetic for what he had done. Who doesn’t recall the half-hearted mea culpas uttered by BP CEO Tony Hayward following the Gulf of Mexico oil spill in 2010?

YouTube 103

YouTube Television Crisis Corporate 103

Communications Conversations

APRIL 14, 2015

After my day was complete, and I was driving back to the Twin Cities, I started thinking about how I got reconnected to my Winona State family. So, that one connection made by my friend Shelli led to: * A great relationship with a professor I’ve gotten to know quite well over the years. * Life-changing. Career-changing.

Conference 60

Conference Meeting Social Media Strategy 60

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. I aim to publish it on the first Tuesday of every month. Sign up here. And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

ZudePR

DECEMBER 30, 2016

Always on, like many people nowadays, I wasn’t hitting the big goals. Here’s what it can teach you: People who achieve things have a commitment to deep work: the ability to focus without distraction on a cognitively demanding task. Towards the end of 2015, I was feeling distracted. I had a fuzz in my head.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JUNE 27, 2012

It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. What made it different?

Social Media 91

Social Media Media Facebook YouTube 91

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The index was used to identify organisations for qualitative research to provide insight into how public relations excellence is achieved in different organisations.

Communications 60

Communications Analysis Web Handbook 60

Norton's Notes

OCTOBER 24, 2017

So I thought it would be good to do a renewed version for 2017 to help give people ideas for decent walks around the country for everyone from the beginner to the more experienced. This is an essential tool for individuals wanting to discover the UK’s beautiful countryside, and is suitable for people from all skill levels. Great work.

Blogging 57

Blogging Film Resources Travel 57

wiredPRworks

MAY 15, 2018

The last time I’d truly disconnected was on a trip to Paris in 2010. What really happens to your brain and body during a digital detox ? Then, you can wait and see who likes what and why. How about you? It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email.

Social Media 53

Social Media How To Media Instagram 53

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? We in the PR industry have done a poor job of defining and promoting what we do. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

Ishmael's Corner

MARCH 31, 2015

I made my first trip to Singapore in 1994, four years after Mr. Lee had stepped down as prime minister. Still very much a public figure, I saw how his approach to communications deviated from the status quo. If this periodically made him a target for the hammer, so be it. The New York Times, September 10, 2010.

Communications 60

Communications Storytelling Local Policies 60

Communications Conversations

MARCH 10, 2016

I can’t recall how or when, exactly, I met Kaitlyn Cox for the first time. Kaitlyn is one of the most kind and sweet people you’ll ever meet in our profession. Tell us a little about your road to this unique position, and what you enjoy most about your content role. But, I’m sure glad I did meet her.

Creativity 60

Creativity Meeting Community Media Relations 60

Waxing UnLyrical

JULY 18, 2012

What do you get when you combine a U.S. No, he isn’t five different people, he is just one person, and one extremely interesting person at that. Jeff and I started chatting about the event, the food and our experience so far and I asked him what his role was. Umm, how cool is that?! The answer: Jeff Kelley.

Writing 94

Writing Interviews Industry Pitching 94

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Main Topics Quick Links What is Mass Communication? What is Mass Communication? Many things are said to make the world go around. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

FEBRUARY 18, 2016

I don’t think I even knew what PRSA was when I was 20 years old. She not only knew what PRSA was, but she was involved as a student, she was attending local PRSA meetings and finding the courage to introduce herself to people in the field, and she was quickly on her way to earning multiple PRSSA awards. Be fearless.

Leadership 60

Leadership Meeting Local Agency 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. What sort of data? It’s a very interesting way to break down what your fans on social think versus what your customers think,” said the rep. Why would you do this?

Internal 63

Internal International Data Media 63