Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Discover and Optimize Your Influencer Partnerships.

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? What are de-influencers?

How To 195

How To Consumer Social Media Community 195

Business Wire

FEBRUARY 3, 2020

With thousands of reporters, influencers, brands, and an ever-growing proliferation of platforms, audiences are constantly inundated with messages. Earn your audience’s attention with content they care about. Today’s news distribution landscape has made media outreach more challenging than ever.

Report 320

Report Brand Branding Communications 320

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Agility PR Solutions

SEPTEMBER 27, 2023

In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support.

How To 110

How To Marketing Content Marketing Technology 110

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you. It’s s dicey question. It is an option.

How To 234

How To Brand Branding Financial 234

PRSay

NOVEMBER 13, 2022

You have to protect the brand as much as you have to grow your own brand,” he said, noting that this taught him how to associate his brand with a quality product. Smith talked about the tremendous power of influence and the responsibility that comes with that. So, I always ask myself: ‘How am I growing?

Film 174

Film Exercises Sports Leadership 174

PRSay

MARCH 26, 2024

Despite impending legislation, influencers are leveraging their large followings to share stories of how TikTok has bolstered their businesses and their ability to express themselves. Early adopter brands that noticed the platform’s growing popularity have continued increasing their TikTok influencer collaborations.

Strategy 86

Strategy Viral Social Media YouTube 86

Onclusive

APRIL 8, 2020

You must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team. How would you and your team make this mission-critical shift? In this article, we’re introducing the first step: Align your PR metrics with business goals & executive KPIs.

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Remote PR Jobs

JANUARY 22, 2023

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. Read on to learn more about leveraging this powerful toolset--and how it could turbocharge your business model!

Strategy 130

Strategy How To Analysis Local 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The main goal of social media marketing is to generate a dedicated audience for your brand. Content for likes will at best gain a few followers here and there, but it’s unlikely to help establish trust with your target audience. It may be time to revisit the platform and the ways you can work it into your social media strategy.

Social Media 323

Social Media B2B Media Video 323

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Improve Target-Audience Reach.

Social Media 144

Social Media Media SEO Instagram 144

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Leveraging influencer partnerships The rise of influencers has changed the game for social media marketing.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. B2C marketers will want to grow a list of followers that they closely and frequently engage with. It’s not just a fad.

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   That means understanding what they want and how they perceive your brand. You need to be your company’s harshest critic.

Reputation 195

Reputation Brand Branding How To 195

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. But you can also put new ones in several days later to refresh your post.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

A visible leader is an engaged leader Eleanor Hawkins of Axios highlights the growing prominence of CEOs in the Fortune 100, noting their heightened presence across social media platforms and in long-form media interviews. ” So, to all the CEOs out there: It’s time to step into the spotlight and make your voices heard.

Corporate 182

Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. And adding influencers to the mix can boost those PR efforts exponentially. . Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise.

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

APRIL 15, 2020

In this week’s article, we’re going to talk about the second step on the path to growing your communications budget and your team using data: Getting executive buy-in on PR metrics that matter to your business. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 97

Trends Brand Branding Analytics 97

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Konnect Agency

FEBRUARY 6, 2024

Trust has always been the cornerstone of successful marketing, and in the dynamic world of influencer partnerships, the reliance on trust is growing at an outstanding rate. Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving.

Trends 52

Trends Banking Social Media Consumer 52

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app.

Brand 118

Brand Branding Video Social Media 118

Wadds Inc.

NOVEMBER 21, 2023

Nobody will buy your products if they don’t believe in your purpose. Marketing influencers Gary V and Simon Sinek are rightly a continued source of irritation. In fact, so-called influencers in all their forms get a kicking. It mixes short essays, stories, lists, poems, images, and graphics. See also Wetherspoons).”

Comparison 119

Comparison Creativity Training Industry 119

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service.

Digital PR 246

Digital PR Reputation Employee Energy 246

Deirdre Breakenridge

NOVEMBER 6, 2017

At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. To get people interested in your posts it’s a slow, grueling process, and doesn’t amount to much, until you make it big. Boy, was I wrong.

Fashion 0

Fashion Blogging Brand Branding 0

The Proactive Report

JUNE 18, 2021

The purpose of PR is to create a favorable climate in which your business can grow and prosper. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” PR fills up the top of your sales funnel.

Small Business 213

Small Business Fashion Groups Local 213

Shift Communications

MAY 24, 2022

Influencer marketing is still on a bull run, and we are all in. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. Pursue long-term influencer partnerships. Just make sure influencers do follow FTC guidelines.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

NOVEMBER 17, 2021

In addition to the aggregate sentiment of your media coverage, you can also drill down on the sentiment of each article and even each “entity” within an article, such as a person, a place or a concept covered in the article. Social listening. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Mix up your posts. Part of any successful social media strategy includes drawing your audience in through a visually appealing, constantly changing page. If your posts are starting to sound a little repetitive, mix things up. Alternate between accompanying your post with images, gifs and videos.

Social Media 344

Social Media Strategy Media LinkedIn 344

Prohibition

JUNE 21, 2023

A recent study conducted by EnTribe has found that 90% of people no longer trust influencers. In the age of social media, when so much of a company’s marketing depends on online perception, influencers became an obvious option to convey key messages and promote products. What has caused a shift in influencer marketing?

Marketing 62

Marketing How To Consumer Study 62

PRSay

OCTOBER 12, 2023

In this interview, we learn about the influence of their role models, the evolving landscape of the workforce in relation to cultural diversity and the challenges that arise during the absence of cultural understanding. How do you navigate and embrace your cultural identity in your professional life?

Resources 173

Resources Meeting Interviews Government 173