PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 190

Communications Sports Journalism Fashion 190

Solo PR Pro

NOVEMBER 28, 2023

You can do this through local print shops and it is affordable and a wonderful gift. Cater to their hunger The gift of food is always a good choice, especially when you are giving a gift to a group. For out-of-town clients, DoorDash is a great way to deliver a group meal.

Local 96

Local Travel Print Groups 96

5W PR

JANUARY 3, 2024

PR ensures effective communication with these groups to foster positive relationships. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Professionals in this field strategize communication during challenging times to protect the reputation of the client.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group. Then, the company creates a marketing campaign catering to that specific target audience.

Marketing 88

Marketing Consumer Radio Groups 88

PRSay

APRIL 9, 2021

Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online. Taryn won the Overall Best Pitch of the Year competition that I run for my group coaching program, and Mackenzie earned Runner-up status. A real appeal.

Pitching 164

Pitching Travel Journalism Exercises 164

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Build a community online and nurture that group with relevant content that builds trust and loyalty. But you can still use the DA to guide your content strategy. Use the domain authority of these sites to forward your content impact. Listen to your community.

Leadership 147

Leadership Engineering Enterprise Social Media 147

PRSay

JULY 28, 2021

In fact, the folks at the Nielsen Norman Group have identified 335 obstacles to reading on a smartphone that don’t exist when reading on a laptop. When the bureau printed the exact same web pages and left them in employees’ cubicles, accuracy increased by 42 percent. APRs: Earn 4 Accreditation renewal credits.

Mobile 199

Mobile Web Writing Training 199

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. appeared first on Stern Strategy Group. Partner with our team of seasoned PR professionals today.

Strategy 96

Strategy Publicity Media Video 96

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. The post Why Your PR Strategy Needs Digital Marketing appeared first on Stern Strategy Group. Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience.

Strategy 68

Strategy Marketing Leadership Print 68

PRSay

OCTOBER 22, 2020

What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. They also tend to read the first two sentences in a paragraph, according to research by the Nielsen Norman Group. Paragraphs should be short.

Mobile 182

Mobile Writing Web Journalism 182

Prohibition

OCTOBER 14, 2021

Here’s a little snapshot at September: Boots/CEWE: We headed to Nottingham for a shoot with Europe’s leading photo printing company CEWE, to capture some great in-store content at Boots where CEWE are now the exclusive in-store photo printing option! TLG: And finally, we went headed out to a Prohibition first – our first monk blessing!

Print 62

Print Film Retail Travel 62

Cision

JUNE 5, 2015

Expansions/Acquisitions: Politico ‘s expansion continues ( FishbowlNY ); Eric Korsh to lead new Mashable division, Mashable Studios ( Tubefilter ); Seattle’s Fexy Media purchases Serious Eats ( Eater ); New Media Investment Group, Inc. buys print products of Columbus Dispatch ( The Columbus Dispatch ).

Pinterest 120

Pinterest Media Sports Print 120

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Prakkypedia

JUNE 6, 2017

Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. It’s not rocket science, as they say in the classics, but there is an art to a good social photo (one that is acceptable to the print media). If there are no names, that’s no good for print or online media.

Print 69

Print Product Launch Newspapers Groups 69

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 98

Company Consumer Radio Employee 98

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 177

Reddit Software B2B Technology 177

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Maxim Behar

AUGUST 17, 2022

During the day he drove my small car around the city, printed brochures, delivered souvenirs and business cards, carried courier packages. And one day, looking out the window of the small one-room apartment – the very first office of M3 Communications Group, Inc., These companies did not exist back then.

Construction 52

Construction Newspapers Print Software 52

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. Our industry has come to despise AVEs because it doesn’t reflect the true value of a high-impact, earned-media placement.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. If you’re doing anything in the name of your client’s reputation that you’d be embarrassed to see in print, then you probably shouldn’t be doing it. It’s as simple as that.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Cision

JUNE 2, 2017

As a kid, I never really had one big group of friends but rather a lot of friends from completely different circles, styles and perspectives. If I could join any music group, it would be … at the moment it’d be joining up with solo artist Elle King, who is way too cool for me but absolutely kills it live.

Travel 243

Travel Agency Social Media Print 243

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Deirdre Breakenridge

FEBRUARY 2, 2015

It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group. It was an interesting question, because I run one of the largest branding groups on LinkedIn with almost 40,000 members. Gini then asked, “Would you build another group?” My answer was, “No.

YouTube 150

YouTube Groups LinkedIn Social Media 150

HMA Public Relations

APRIL 5, 2018

News broke last week that Sinclair Broadcast Group had its anchors from across the country recite the same scripted anti-print media message on camera. Is this what news stations will be like going forward? The post Do We Really Have a Free Press? appeared first on HMA Public Relations.

Print 41

Print Groups Media Publicity 41

Communications Conversations

AUGUST 27, 2019

Many of my friends and colleagues are now in the “more experienced” group. It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. And, for good reason. We grew up having AP Style beat into our heads by bosses and reporters. We learned it in college.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. You might also be interested in: Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

Meeting 78

Meeting Automotive Media Newspapers 78

Stephen Waddington

FEBRUARY 12, 2021

Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty.

Crisis Management 88

Crisis Management Print Ethics Local 88

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 187

Communications Journalism Advertising Advertising 187

PRSay

JANUARY 13, 2021

Group size. Print publications. You may also organize these by audiences, as you may see differences or preferences by regions or age-groups. For each audience, you can put together a brief survey of which communications senders they find valuable and interesting and, for each, which channel they prefer. Communication Channels.

Internal 187

Internal International Data Communications 187

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. But after that, it gets more nuanced. When in doubt, find another source to cite.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Stern + Associates

MARCH 30, 2017

We’re no longer consuming news from a print newspaper delivered to our door in the morning. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group. The media is responding to the current digital climate. Most of us also aren’t.

Newspapers 48

Newspapers Print Media Groups 48

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I’m the editor in chief of FleetOwner magazine and FleetOwner.com.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. The printing. But, part of that was because my friend and I had a fairly wide group of friends. People want to learn more about their communities!

Newspapers 78

Newspapers Blogging Groups Print 78

5W PR

NOVEMBER 29, 2017

So, it should not be surprising to anyone that many leaders of companies, even big companies, sometimes get nervous about speaking in front of a group of people. Then stop and find out what the group suggests as a different approach, including bad ones. Stand if addressing a group, sit if you are in a one-on-one discussion.

Media Training 87

Media Training Training Film Media 87

Cision

JUNE 12, 2017

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. The public even criticized the formula of the shows; their commercialization, how ridged the story structures were and grew weary of the gendered tone of the content.

Advertising 190

Advertising Advertising Radio Television 190