Action PR

AUGUST 15, 2019

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. Offering yourself as a local expert can be a great way to build up your profile too. Do your research.

Local 40

Local Print How To System 40

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. million in 1974 to 24.3

Handbook 190

Handbook Publicity Newspapers Television 190

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Photo by Tero Vesalainen/iStock / Getty Images.

Newspapers 103

Newspapers Print Local Television 103

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. You can follow Cristina on social media here: Twitter.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I’ve been with SAE International’s Media Group for nearly 23 years. Any pet peeves with PR people?

Engineering 79

Engineering Automotive Agriculture Media 79

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 187

Communications Journalism Advertising Advertising 187

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1. In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. The challenges facing digital media.

Data 68

Data Trends Journalism Print 68

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. It has gone digital.

Radio 69

Radio Newspapers Print Media 69

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. An area in which we excel as specialists is being able to target a wide range of media with our stories. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Local Print 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? I’ve been at Crenshaw for five years and I really love that no two days are alike!

Communications 253

Communications Data Local Survey 253

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Although you can target specific groups of people with ads, it’s never fully effective. With PR, you can clearly choose the right media outlet to hone in on your exact target audience. That’s not going to happen with an ad running on Facebook. And that means more reach!!

Real Estate 52

Real Estate Publicity Television Radio 52

Stephen Waddington

DECEMBER 15, 2021

It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. An incongruous message or delivery only raises suspicion that something is amiss, or is just a media ploy.

Instagram 159

Instagram Reddit Transportation Creativity 159

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. If your target is millennials, social media should be considered as a default medium for breaking news.

Brand 160

Brand Branding Film Internal 160

Prohibition

JUNE 14, 2018

Instagram is one of the most popular social media channels, which has seen massive worldwide growth over the last few years. The competition was hailed a major success – with more than 900 picture-perfect entries, ranging from cityscapes and local attractions to wildlife and Leeds folk! Not had the chance to visit the installation?

Instagram 48

Instagram Local Print Social Media 48

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

JANUARY 11, 2022

Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. It was part of the consulting giant Kantar Group. Onclusive started as a dedicated media monitoring company.

Reputation 85

Reputation Technology Tools Data 85

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business.

Marketing 239

Marketing Television Handbook Web 239

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And, I fell into a career of writing, social media and blogging.

Newspapers 78

Newspapers Blogging Groups Print 78

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman.

Communications 105

Communications Community Crisis Film 105

The Stalwart Blog

JUNE 27, 2016

One of the biggest benefits of being in the group has been its active listserv, a “lifeline” for daily networking and mentoring with colleagues from across the state. If you’re facing a crisis or have a question regarding parent letters, social media policies or board meeting video streaming, this is the group. link to business?

Financial 74

Financial Policies Print Resources 74

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

JANUARY 8, 2016

Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. I joined a lively group that was dedicated to proposing recommendations and immediate improvements. It felt great.

Local 60

Local Media Training Education Print 60

Bianchi Biz Blog

MAY 17, 2021

I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions. I love to work out at the gym nearby and ride my bike on local roads. My life as a freelancer began in 2012.

Meeting 66

Meeting Automotive Engineering Media 66

Katie Paine's Measurement Blog

MAY 25, 2023

At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor. Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. No amount of media monitoring is going to measure that!“

Measurement 52

Measurement Communications Survey System 52

Cision

MARCH 24, 2017

We live in a world of instant gratification — with digital media teaching us to expect everything, right now — and so we have to counsel clients to understand that success doesn’t mean pushing a button and getting a result; that getting to their goal may take more than a news cycle or two. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Last month our book group read The Submission, a novel by Amy Waldman.

Communications 81

Communications Community Crisis Film 81

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74