Mindful Marketing

APRIL 8, 2023

Also questioning the prudence of the open letter and proposed AI pause are “some prominent AI ethicists” and Microsoft co-founder Bill Gates, who has said, “I don’t really understand who they’re saying could stop, and would every country in the world agree to stop, and why to stop.”

Ethics 93

Ethics Pitching Privacy Technology 93

Sword and the Script

JANUARY 25, 2022

The chances of marketing content going viral are slim. The post Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead appeared first on Sword and the Script. That company invested time and treasure to produce that report to build awareness. This scenario happens too often, and it just doesn’t make sense.

Infographics 108

Infographics Marketing Viral Creativity 108

Sword and the Script

SEPTEMBER 12, 2023

Study after study shows buyers – at every stage of the buying cycle – consume more content , need more pre-sale interactions and require better outreach by SDRs. 51% said, “personalization is becoming more important in content and media consumption for B2B customers.” This shouldn’t be a surprise.

B2B 160

B2B Leadership Marketing Software 160

5W PR

MARCH 4, 2022

Inbound marketing aims to create content that is relevant to target audiences. Gated content is another example of marketing automation. Gated content is that type of content which requires users to fill a form or make a subscription before getting access to the content. A Clear Value Proposition.

Strategy 88

Strategy Marketing Survey Consumer 88

Sword and the Script

MARCH 26, 2024

They see this style of content as a better “basis for assessing its capabilities and competencies.” More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” They just aren’t willing to help out.

Leadership 127

Leadership B2B Study Survey 127

Sword and the Script

NOVEMBER 15, 2022

75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. You finally get the paper published – gated or ungated – and boom marketing is onto the next thing. And do you know why?

B2B 78

B2B eBook Survey Report 78

Barokas

JULY 3, 2019

But with the proliferation of other forms of content, and the noise of hundreds of media platforms, does anyone still read whitepapers? It’s true that whitepapers are still alive and well, and will long remain one important tool in a content marketer’s toolbox. Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Education 100

Stern + Associates

JANUARY 29, 2024

Media Is Becoming More Gated – and More Niche One of the consequences of falling ad revenue is that more media outlets are subscription-based. Video Content Is On The Rise While news websites are now mostly subscription-based, the big media outlets do have a presence on the place where a third of U.S.

Strategy 95

Strategy Publicity Media Video 95

Contently - Strategy

MARCH 24, 2020

This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content. That’s because most lead gen content isn’t very good, and people are wary of falling into the marketing funnel of hell. So how do you come up with great ideas?

How To 90

How To Exercises Course Web 90

Sword and the Script

OCTOBER 8, 2019

Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search. This measure is useful for making the case to invest in content marketing.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Sword and the Script

AUGUST 3, 2021

There are a whole lot of gates going up around publications that used to provide online access for free. I’ve heard some PR people question the value of landing a placement that winds up behind a gate, but I’d challenge you to rethink that view. Second, the gates are creating niches. Content picks. Media monitoring.

Software 85

Software Case Study Pitching Technology 85

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? While it’s important to use that content, also be sure to explain it.

Analytics 81

Analytics Comparison Google Interviews 81

PRSay

JUNE 6, 2019

But since the FAA abandoned that rule, headphones and earbuds stay in our ears all the way to the gate. Your messaging could be right next to them, but they’ll never notice it unless you identify and target the third parties they are already engaged with, whether those are traditional media or somebody else’s “owned” content.

Media Relations 146

Media Relations Media Training Pitching 146

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. The point of content marketing is to carve out a separate space that functions as a distinct media or trade publication.

Content Marketing 122

Content Marketing Marketing How To Leadership 122

Critical Mention

JUNE 13, 2019

From Rhianna and Ryan Reynolds to LeBron James and Bill Gates, here are our top picks for celebrities that are crushing it on social media. A great tactic they use is posting both private and promotional content. Bill Gates. Over the years, social media has changed the way we interact with celebrities. Ryan Reynolds.

Social Media 60

Social Media YouTube Media Instagram 60

Sword and the Script

OCTOBER 15, 2020

Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing. So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point?

Content Marketing 95

Content Marketing Marketing Print Software 95

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. But 2021 begs a different question: How do you develop a great email newsletter?

How To 142

How To Content Marketing Banking Advertising 142

PR 20/20

MAY 16, 2023

A few potential reasons: You need content to nurture them into the next lifecycle stage. Create Content Across the Entire User’s Journey Before you freak out about how you will accomplish this with finite time and team resources (we've got a tip for that, too!), You might ask yourself: "Why are MQLs not converting to SQLs?"

Marketing 69

Marketing eBook Resources Tools 69

PR 20/20

FEBRUARY 6, 2023

The process of gaining the lead usually looks like this: A lead magnet is gated behind a form (i.e., A lead finds the gated form that is housed on a landing page. What content do I already have that could be repackaged into a downloadable asset? the resource cannot be accessed without filling out a form).

eBook 52

eBook Resources Survey Examples 52

Stern + Associates

FEBRUARY 4, 2022

Create content with a purpose. Content may be king, but it can’t rule without a purpose. It’s a question everyone should ask whenever they’re creating or sharing content, and it’s especially important on social media. A good content matrix can also reveal gaps that can be filled by other assets.

Social Media 62

Social Media Strategy Media Nonprofit 62

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Give our services a try.

eBook 71

eBook Exercises Employee SEO 71

Critical Mention

AUGUST 22, 2019

We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. Evoking customer emotions is one of the main benefits that come from posting or re-sharing video content.

Video 95

Video SEO Engineering Radio 95

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search. For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. User experience.

Blogging 117

Blogging Survey Google Engineering 117

5W PR

JUNE 8, 2020

Personalization is the foundation of this by tailoring content to the interests and desires of each consumer. Use more channels like gated resources and “live” chats where the brand’s target audiences frequent. Use more channels like gated resources and “live” chats where the brand’s target audiences frequent.

SEO 88

SEO Consumer Education Course 88

Contently - Strategy

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Where to increase your content spend.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Other direct response mechanisms include signposts to trackable links and gated content. It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. million in 2013 to 5.9

Measurement 90

Measurement Analytics Comparison Data 90

Sword and the Script

SEPTEMBER 17, 2020

Sure, you can trick someone into filling out a form for gated content, but there aren’t any real shortcuts. It seems to me “not enough time” would be an interesting answer given the context of the survey – as is the possibility that some marketing campaigns are just lousy ideas. PR takes time. SEO takes time. Earning trust takes time.

B2B 146

B2B Marketing Survey Creativity 146

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

A degree of knowledge and intellectual curiosity about the overall business, internal processes, and the backgrounds of team members are valuable for laying a foundation and getting out of the starting gate quickly. Let’s face it; the tactics of media relations and content generation are similar from agency to agency. Be accountable.

Agency 182

Agency Banking Internal International 182

Critical Mention

APRIL 5, 2019

Back in 1996, Bill Gates said: “Content is king.” Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing?

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Roundups are content curation at its finest.

B2B 60

B2B Infographics Interviews eBook 60

PR in High Definition

OCTOBER 26, 2020

Misinformation seemed to once again be a big topic in the media this month with Bill Gates speaking out , and many content-sharing platforms announcing more measures to curb misleading information.

Facebook 71

Facebook YouTube Video Google 71

Cision

SEPTEMBER 24, 2015

Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Not so with the press release ; its introductory paragraph has to say all there is to say out of the gate. Add other content as needed, like infographics, product descriptions or audio files from a podcast.

SEO 120

SEO Google Infographics Creativity 120

ImPRessions - Crenshaw Communications

JUNE 14, 2018

B2Bs can produce lively, entertaining PR content – and their spokespeople can have a personal point of view. Plus, you’ve provided valuable content, which just might help win the business. But if you take this high road, make sure the association is with quality competitors and that the content is scrupulously accurate.

B2B 147

B2B B2C Enterprise Pitching 147

PR in High Definition

NOVEMBER 30, 2023

The digital resources around us are saturated with new content every day and we need to continue to take advantage of it. More reading One of the things I admire about Bill Gates that he talks about in his documentary, Inside Bill’s Brain , is his ‘think weeks’. So much so that everyone wanted to taste the new product.

Exercises 71

Exercises Employee Energy Communications 71