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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192
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Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Put your Chief Reputation Officer (CRO) at the center of the conversation.

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Three Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Put your Chief Reputation Officer (CRO) at the center of the conversation.

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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

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The Board of Directors’ Role In ESG, Reputation Management and Crisis Mitigation

Reputation Us

In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. If you are on a board, you may believe the primary responsibility for safeguarding your company’s reputation lies with your management. So which committee oversees reputation management? Board’s Responsibility. This is changing.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370
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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.

Pitching 370