Presspage

MARCH 2, 2021

Crisis communication has been in our mind a lot recently – we’ve even published a guide for PR teams and a few more resources like holding statement templates – but in this post, we really want to dig into the practical details and approach it from our own platform. So if you use PressPage, what exactly can you do with it?

Crisis Communications 78

Crisis Communications Crisis Communications How To 78

Rock the Status Quo

AUGUST 11, 2014

But what about your online newsroom? A robust newsroom that delivers exactly what they need can make or break that story opportunity. The larger the company, the bigger the expectations journalists will have of their digital newsroom. 88050167 / gettyimages.com What Do Journalists Want?

How To 242

How To Survey Resources Social Media 242

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Presspage

MARCH 2, 2021

Communicators play a crucial role during a crisis, as do your owned channels, including your online newsroom. Newsrooms are one of the owned channels available to PR teams, giving them full control over the content and messaging, this makes them incredibly handy when it comes to executing your crisis plan.

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Or, is your online newsroom a forbidding media nightmare – a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company? 2 BURY YOUR NEWSROOM DEEP.

Mobile 91

Mobile Corporate Survey Web 91

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. At the moment, with interest and resources all pointed squarely toward the coronavirus outbreak, unrelated feature stories are not resonating well with the media.

Resources 210

Resources Pitching Television Radio 210

The Proactive Report

MAY 27, 2017

Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. Let’s look at the changes: NEWSROOM LAYOFFS. The newspaper newsroom workforce is 20,000 positions smaller than 20 years ago – almost cut in half.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

SEPTEMBER 25, 2017

The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. This is not to suggest that traditional media is no longer important to PR – it’s a vital part of building awareness and interest. ONLINE NEWSROOM. September is Measurement Month.

Measurement 100

Measurement Analytics Social Media Google 100

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Enter PR software*.

Brand 88

Brand Branding SEO How To 88

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work?

Facebook 171

Facebook Advertising Advertising Digital PR 171

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up” in PR – but some of it is the nature of PR. That’s the first story in this month’s roundup of PR technology news. PR tech mentions.

Software 99

Software Study Pitching Analysis 99

The Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Use it to evaluate your newsroom. A featured story with visuals : Most company newsroom are still web 1.0. Make the newsroom a digital content hub. PR contacts.

Analytics 100

Analytics Resources Video Google 100

Presspage

DECEMBER 15, 2017

Like many other PR departments, the folks at the Denver based airline spent many hours servicing media inquiries manually as journalists found it difficult to find the digital assets and press releases from its native newsroom archives. PressPage’s features, functionality and user friendly workflow stood out immediately.

Airlines 92

Airlines Digital PR Corporate Media 92

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152

Software Tools Print Technology 152

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? That’s where an online newsroom comes in handy. Perks of a Newsroom. What Goes on an Online Newsroom?

Print 120

Print Pitching System Video 120

Flack's Revenge

MAY 14, 2019

We are often asked what it takes to succeed in PR, and about the client effort required. But PR newbies may think that it will be easy – their groundbreaking news will almost sell itself; or that a proactive PR firm can do it all with minimal client input. We are PR pros, not magicians. You need to throw us a bone!

Survey 195

Survey Journalism Agency Data 195

Presspage

AUGUST 22, 2019

The PressPage platform already supports the PR workflow from pitching to publishing to analytics, and this updated functionality means you can save more time while doing more. The new email editor, just like the newsroom and cases editor, works with drag-and-drop functionality and provides more choices for improved email layouts.

Analytics 68

Analytics Pitching Measurement Tools 68

Presspage

SEPTEMBER 16, 2020

Since it was introduced a few years back, PressPage Mail has proven to be extremely useful to reach new audiences and to relieve some of the pain points in the PR workflow. PR distribution is key when it comes to achieving results. With these features, you’ll be able to: Add, store, and safely manage your media contacts.

Data 78

Data Tools Communications Media 78

Presspage

SEPTEMBER 16, 2020

Since it was introduced a few years back, PressPage Mail has proven to be extremely useful to reach new audiences and to relieve some of the pain points in the PR workflow. PR distribution is key when it comes to achieving results. With these features, you’ll be able to: Add, store, and safely manage your media contacts.

Data 78

Data Tools Communications Media 78

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. Starting on Nov.

Media Relations 201

Media Relations Media Pitching Case Study 201

Presspage

MARCH 2, 2021

Here at PressPage, we’re always focused on developing solutions for the challenges of modern PR. As PR teams adapt to these new challenges, the tools they use should too – live news is the latest addition to a list of PressPage tools that help PR teams prepare for and navigate a crisis.

Crisis Communications 78

Crisis Communications Crisis Meeting Communications 78

Presspage

MARCH 2, 2021

Here at PressPage, we’re always focused on developing solutions for the challenges of modern PR. As PR teams adapt to these new challenges, the tools they use should too – live news is the latest addition to a list of PressPage tools that help PR teams prepare for and navigate a crisis.

Crisis Communications 78

Crisis Communications Crisis Meeting Communications 78

Presspage

SEPTEMBER 26, 2017

While we would love to say our platform empowered OhioHealth to achieve such numbers, part of the secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom. Did anything change when you adopted the newsroom? And social media also sits at that table.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual meeting (many thanks to Jason Brown ). Comprehsensive feature integration. Approachability.

Software 81

Software Corporate Publicity Technology 81

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize.

Local 89

Local SEO Engineering Web 89

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. Below is an example of an online newsroom.

Software 113

Software Tools Publicity System 113

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? It’s been an eye-opening experience.

Company 98

Company Survey Pitching Report 98

Presspage

SEPTEMBER 15, 2017

A social media newsroom strengthening outreach Sensing the rapidly changing media landscape, the VELUX corporate media relations team realized four years ago that they needed more than a traditional corporate newsroom to meet the future needs of their PR teams across markets.

Groups 68

Groups Corporate Analytics Social Media 68

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Cision PR Edition. Cision PR Edition’s new features will help you: Find the right influencers.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Presspage

DECEMBER 12, 2017

How does an organization like CIPR handle its own PR? A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. For a lot of PR professionals, it is the first thing they look at when they wake up.”

Strategy 83

Strategy Ethics Facebook Twitter 83

Presspage

SEPTEMBER 21, 2017

We offer a software platform for PR professionals that provides an integrated, easy to use and modern social newsroom solution. We are passionate about PR, social and software. Our pro-active Customer Success team ensures our clients get the best results from their digital PR efforts.

Automotive 108

Automotive Software Healthcare Construction 108

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

ImPRessions - Crenshaw Communications

JULY 25, 2017

Smart PR partnerships expand opportunities. The best PR partnerships are borne of positions or values that are similar or consistent. Most recently, on behalf of interactive content developer Arkadium, we arranged a panel discussing tech in the newsroom. Feature celebrities in meaningful ways. .

Education 136

Education Leadership Agency Instagram 136

Presspage

AUGUST 10, 2018

In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important. Cook Children’s Hospital successfully does this through their ‘Check Up Newsroom’ By providing advice on topics such as ‘ Let's Learn About.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What goes on inside the newsroom is a mystery to most companies seeking exposure. Is the news desk still prevalent in newsrooms? Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52