ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Is Facebook still a good place to invest in social media marketing? What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

The Resolution Blog

OCTOBER 15, 2019

Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Key Takeaway?—?look Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

PRSay

AUGUST 8, 2018

When choosing a format for your editorial calendar, ask yourself these seven questions: Will you be using an editorial calendar for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)? Do you prefer a weekly, monthly or quarterly calendar?

Pitching 135

Pitching Interviews Video Report 135

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital. Facebook and Google account for almost 60% of the online advertising market. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even in larger cities like New York and Chicago, smaller business can attract vertical media attention by becoming involved in neighborhood events, participating in industry organizations, and building a social media community around Facebook or Linkedin, depending on the customer base. Everyone likes an underdog. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

5W PR

JANUARY 8, 2019

Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments.

Brand 74

Brand Branding Instagram Fashion 74

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show.

Journalism 78

Journalism Social Media Radio Fashion 78

ReimaginePR

AUGUST 15, 2016

Printed literature. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Your email signature. Your business cards. Your letterhead. Online directories. Online advertisements.

Employee 120

Employee Social Media Education Brand 120

Waxing UnLyrical

JULY 13, 2016

Still measuring your company’s “likes” on Facebook and followers on Twitter? From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. THAT you can measure against. Those are vanity metrics.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Beyond PR

MARCH 6, 2018

In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 The results might shock you.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Traditional media drives social media.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We love email,” GE’s Chief Storyteller told us. “It Organic reach on Facebook was clocked at just 5 percent in April 2020.). Here are the five biggest trends you need to know. [If

B2B 57

B2B Content Marketing Trends Marketing 57

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Facebook is a great example of this concept: it is based on likes, share, and ultimately connecting people in a positive way.

Marketing 48

Marketing Social Media Video Mobile 48

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. Like Hippocrates said, medicine is an art and a science. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

JUNE 21, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. It’s like a newspaper,” said Frank, a former print reporter. “It It made me feel good.’”.

Viral 112

Viral How To Storytelling Facebook 112

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Then, I immediately check my emails and text messages (Thank goodness I’m not turning to Facebook before coffee and I haven’t mastered WhatsApp).

Storytelling 120

Storytelling Local Video Measurement 120

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

DECEMBER 12, 2017

Also see: PR and Storytelling; Off Script #7: Lou Hoffman. The DOJ will finally begin examining the monopoly status of Google, Facebook and Twitter. In addition, a victim of terror or their family will sue Facebook for aiding and abetting terrorism due to laxity in removing jihadist content.”. 13) Data says it’s fit to print.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? How to Get Your First 100 Followers on Twitter, Facebook and Instagram ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 10) Amy Porterfield. Online Marketing Made Easy. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 15, 2021

In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3 They have a combined following of 59 million across Facebook, Google and Twitter.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 2, 2016

A good example of converging media is Facebook boosting. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels. Know a PR, marketing or sales leader with compelling ideas fit for print? Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. The same is true in print. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225