Remove expertise
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

One of those values is expertise, meaning our specialized knowledge and experience. While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. 2009; Ragas, Uysal & Culp, 2015). Leave the comfort of your office.

Ethics 138
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Futurist Azeem Azhar Decodes the Evolving Tech Landscape

Stern + Associates

A venture capitalist whose tech expertise is highly sought-after by governments, consultancies and financial firms around the world, Azhar has been a senior advisor to Hong Kong’s mass transit authority, MTR, consulted on AI and advanced technologies at Accenture and McKinsey & Co., and he’s advised PwC on climate technologies.

Energy 62
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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

It could be about your subject of expertise, about life, relationships,” etc. Energy, passion, performance “A presentation is often like a performance,” said Biesenbach, who was trained at the school of Chicago’s storied Second City theater. “You can always edit it later.” You have to win hearts to change minds.

Energy 122
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Third-party data breaches, for example, require different insights and expertise than hacks that only affect a specific individual. Use cybersecurity conferences and panels.

Privacy 294
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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

In B2B, that often means communicating in a way that “ demonstrates expertise around the needs of their industry.” The human brain requires lots of energy, and so rather than thinking and consulting energy, it’s always looking for shortcuts and heuristics to tough decisions. Chances it’s frustrating and full of friction.

B2B 160
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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

Yet putting that mental energy into measurement pays off measurably as this study shows. It’s rarely perfect and correlation is typically stronger than causation. You may not have all the answers and you probably will never get all the answers. Set time aside – say 10% – dedicated to measurement.

Software 115
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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.

Examples 116