ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

ChatGPT is the darling It’s impossible to ignore the near-obsession with generative AI, particularly ChatGPT. And with good reason – generative AI has become a staple in PR, offering a new level of ideas to content creation, brainstorming, and even strategy development. ChatGPT is not new, but it dominates our conversations.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 119

Report Publicity Training Policies 119

PR in High Definition

MARCH 27, 2024

The allure of the headlines Over the past year, the predominant talking point for tech companies and beyond has undoubtedly been AI. As a topic, AI is broadly covered in the news, from specific stories about regional regulations to wider discussions surrounding the technology’s ethics.

Company 71

Company Technology Ethics Software 71

Buchanan PR

APRIL 1, 2024

The term “AI-integrated search engine results” is a mouthful, so Google shortened it to Search Generative Experience, or SGE for short. Figure 2: The SGE result page The AI-generated content appears very quickly; Google users expect speed and accuracy. Figure 3 shows what is below the fold (scrolling down) from figure 2.

Engineering 85

Engineering Google SEO Guidelines 85

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. She brings a wealth of technology PR experience to Crenshaw, offering deep expertise in SaaS, AI/ML, enterprise tech and cleantech, as well as fintech and blockchain. “As

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . For example, when we saw reports that President Trump would sign an executive order to boost research and development for artificial intelligence (AI) in the U.S., — Media can have short memories.

How To 334

How To Media Healthcare Survey 334

Burrelles Fresh Ideas

JANUARY 30, 2024

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. Burrelles has a long history of credibility and trust, and we notify clients when we implement AI-powered tools into our platform. A moment that will likely stretch into years.

Ethics 96

Ethics Crisis Transportation Airlines 96

Prohibition

MARCH 1, 2024

We all like to think we know our area of expertise inside out, but we are forever caught off guard by those niche questions proposed by journalists or areas to focus on. With the rise of AI-powered search engines, there is now a secret weapon: a research assistant that streamlines results for quick and effective story telling.

Engineering 62

Engineering B2C Fashion Trends 62

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 133

Employee Software Survey Tools 133

PRSay

DECEMBER 7, 2023

For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.” PR professionals can learn from this new generation of journalists. But if our research is any indication, the future of journalism is in good hands.

Journalism 177

Journalism Real Estate Survey Report 177

5W PR

JANUARY 17, 2024

As expected, AI was EVERYWHERE this year. Rather than one pavilion dedicated to AI, it permeated every aspect of the show, from interactive barista robots to improved high heels to anti-snore pillows. Determining what’s truly innovating on AI in 2024 and what is leveraging this new trend to break through.

Trends 78

Trends Healthcare Technology Consumer 78

Presspage

JUNE 16, 2023

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. When it comes to conducting financial analyst meetings, AI-powered platforms can also assist.

Financial 78

Financial System Ethics Data 78

PR for Anyone

JANUARY 28, 2024

Not only do women in their 50s have a wealth of expertise and wisdom, but they are often able to provide employers more flexibility and commitment than younger women who may be balancing multiple roles and responsibilities outside of work.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall in opposite ends of the spectrum.

Software 130

Software Technology Creativity Crisis Management 130

Presspage

NOVEMBER 1, 2023

Introduction It is undeniable that in the past year or so, a lot of attention has been paid to the capabilities and potential of generative AI. The focus on generative AI has been amplified further by other generative AI models, including the likes of Dall-E2 for images and GitHub Copilot for programming source code.

Corporate 88

Corporate Communications Training Data 88

Onclusive

MARCH 29, 2022

In addition, your ideal partner will also be a company that has presence in geographies and countries that are important to your brand, and have either sophisticated AI or human linguists who can accurately determine messaging and sentiment in different languages. How can they help you measure the business impact of communications?

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science.

Groups 195

Groups Technology Reputation Software 195

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? AI cannot be successful without a human touch It’s not all hands-free with AI. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. AI Content Recommendations Thanks to the power of AI algorithms, our social feeds are filled with content aligned with our interests. AI is injecting itself into the creative process, reshaping how we express ourselves online.

Social Media 62

Social Media Trends Media Guidelines 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Consider your stakeholders: OpenAI Arguably the greatest PR fiasco of the year was the public ouster – and swift reinstatement – of Open AI CEO Sam Altman. Still, there’s something to be learned from each one. The failure here was really one of governance, of course. 5Yxc50IcS7C We’ve still got a lot of work to do.”

Banking 212

Banking Nonprofit Twitter Advertising 212

Stern + Associates

DECEMBER 13, 2023

Organizational leaders have depended on Azeem Azhar’s expertise on emerging technologies for years. You might consider this platform to be the next evolution of his popular Exponential View newsletter , which is one of the top newsletters on AI in the world. Inquire with us to learn more.

Strategy 62

Strategy Technology Groups Interviews 62

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Do you think the expertise and comfort level among PR practitioners has increased since then? However, actual expertise and comfort with AI have not changed much.

Communications 91

Communications Viral Case Study Exercises 91

Solo PR Pro

AUGUST 15, 2023

And let's remember the growing ubiquity of AI! Embracing AI: Human Communication in Automated Times The rise of AI can seem intimidating, especially in the communication industry. By integrating AI strategically, you can offer clients innovative solutions while preserving the heart of communication: genuine human connection.

Communications 74

Communications Employee Trends Internal 74

Stern + Associates

OCTOBER 24, 2023

According to Cass Sunstein , the Harvard Law Professor who is widely recognized for his expertise on persuasion and influence, each of these seemingly unrelated questions can be answered through a deep understanding of human behavior. In his talks, Sunstein brings leaders, teams and organizations a curious, even humorous, eye to AI.

Tools 110

Tools Employee Government Strategy 110

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Flack's Revenge

APRIL 13, 2022

He speaks in detail on the topics and others: The latest and greatest, from the incumbents and challengers Where to invest for best results How to DIY with free tools The impact of AI and NLP Areas for improvement. Thanks again Frank, for coming on the podcast and sharing your expertise.

Software 156

Software Tools Technology Resources 156

Stern + Associates

SEPTEMBER 28, 2023

Multi-award-winning cybersecurity expert Chris Painter , president of the Global Forum on Cyber Expertise Foundation, spotlights the escalating cyber threats that often outpace corporate and government awareness and deftly explains how they are being exploited in current global conflicts like the Russia-Ukraine War.

Government 107

Government Technology Policies Ethics 107

Stern + Associates

JUNE 5, 2023

Senators , everyone’s talking about generative artificial intelligence (AI) tools like ChatGPT, and the news isn’t slowing down. The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI.

Technology 99

Technology Ethics Leadership Groups 99

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

They include attacks by foreign actors, insider threats, the growing cybersecurity skills shortage, AI-enabled attacks and the consequences of business’ migration to cloud infrastructures. Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

They include attacks by foreign actors, insider threats, the growing cybersecurity skills shortage, AI-enabled attacks and the consequences of business’ migration to cloud infrastructures. . Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders.

Trends 156

Trends Healthcare Government Leadership 156

The Hoffman Agency

FEBRUARY 8, 2024

The best example of this is the emergence of AI tools, which take time to learn but are proving to be a valuable addition. Again, AI is the big game changer, greatly improving automation and scaling. On the one hand, this enables all marketing activities to be optimally implemented and ROI to be optimised. Where will this lead?

B2C 73

B2C B2B Agency Trends 73

Stern + Associates

OCTOBER 12, 2023

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. and he’s advised PwC on climate technologies. The key principles for navigating the future are experimentation, learning, forgiveness and self-restraint.”

Energy 62

Energy Technology Government Financial 62

Solo PR Pro

DECEMBER 12, 2023

It’s raining AI There is rain in the 2024 PR forecast. The big story in 2023 has been AI. We have loved, hated and feared AI but we all have to figure out the role it will play in our work, as it is here to stay. As you plan for 2024, develop your own AI playbook. However, YOU are still the most important tool.

Policies 68

Policies Creativity Internal International 68

Sword and the Script

APRIL 23, 2024

Successful B2B software companies build martech skills in-house Software companies that outperform peers tend to invest more in marketing technology (martech) and have developed that expertise in-house: “Revenue-leading organizations have more in-house skills and more marketing technology than their low-growth counterparts (see Figures 2 and 3).

Software 115

Software B2B Company Marketing 115

Landis PR

MAY 1, 2023

Photo courtesy of Pixabay Are you feeling excited and terrified by the impact of AI? With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. Unlike ChatGPT, which focuses on conversational AI, AutoGPT is designed to complete tasks without user input.

Tools 52

Tools Marketing Writing Resources 52

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. AI hallucinations are real.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. AI hallucinations are real.

Publicity 78

Publicity Guidelines Training Transportation 78