ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Internal PR teams also rely on PR tech. Examples of Frank’s Briefings and Reviews. The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

Solo PR Pro

MARCH 1, 2022

It can be challenging, for example, to draw a story out of a designated subject matter expert who defaults to staying “on message.”. I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Prepare an interview agenda. Conduct the interview.

Interviews 99

Interviews Writing Pitching Internal 99

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

For example, “DATA: 42% say AI will not take over.” For example, a less compelling subject line would be “According to MIT, experts say AI won’t take over in the next decade.”. For example, “As more of us switch from TV to streaming, advertisers are following. Keep it short and simple. grew more than 25% last year.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 88

Public Affairs Communications Radio Television 88

Melissa Agnes

NOVEMBER 27, 2014

Melissa Agnes, international crisis management speaker and consultant, was a recent guest on The Social Network Show, a radio show broadcasted out of Las Vegas, Nevada. Within this interview, Melissa discusses: Real-world examples of successful crisis management. In the News Interviews' Running time: 28:44.

Crisis Management 210

Crisis Management Crisis Interviews Radio 210

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. For example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. But the most far-reaching recent example is that of Susan Fowler. The internal and external mantra needs to be: If you see something, say something.

Corporate 272

Corporate Reputation Policies Employee 272

Remote PR Jobs

SEPTEMBER 25, 2023

For example, last September, after HP conducted a one-year media audit of its agency partners, CEO Antonio Lucio publicly admonished Edelman, ranked as the top public relations agency in the world, for lacking racial diversity and inclusion. Some leading agencies have made changes.

Agency 100

Agency How To Survey Employee 100

Cision

AUGUST 1, 2017

I was interested in gaining experience, building my network and having an edge in all my interviews for next summer. Every interview that you will ever go into, you will be asked about your experience outside of school. You’ll also meet fellow interns with interests similar to your own. By Ian Koenig, Cision Intern.

Communications 226

Communications Interviews Internal International 226

Shift Communications

SEPTEMBER 23, 2016

For example, as an account coordinator, you have to be a really good researcher and you have to learn to use your resources to help find the answer. Whether that be as simple as going to Google or looking at all the internal resources that your company has to offer. Emily Mong. Senior Account Executive.

Interviews 60

Interviews Resources Writing Course 60

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. JobHero – Job Description Examples : Explore a collection of real job descriptions across various industries for inspiration.

Employee 87

Employee Small Business Resources Insurance 87

Sword and the Script

MARCH 26, 2024

Salesforce and HubSpot are two good examples. For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor. Comment: This finding has shown up in the study in prior years as well. Comment: It’s important to realize these stats could go either way.

Leadership 135

Leadership B2B Study Survey 135

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

PRSay

JULY 16, 2020

In an interview with PRsay, Campbell shares her insights on working with CEOs, leading virtual teams and overcoming barriers to management roles: What are the main distinctions between management and leadership? It’s natural for us to think, for example, about how each audience might react to CEO’s decisions.

Leadership 166

Leadership Meeting Employee Internal 166

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Internal Resources.

B2B 137

B2B Company Survey Enterprise 137

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Dream up new twists on seasonal pitches. So check out new tools.

Analytics 130

Analytics Pitching Internal International 130

Maxim Behar

MAY 13, 2024

In social media, every person, living anywhere, can publish faster and more reliable information than, for example, a newspaper. for "internal pressure within the media itself," 66.2% for "external pressure," and 25% "neither internal nor external pressure, my colleague is censoring themself." Watch the full interview here.

Social Media 64

Social Media Newspapers Television Radio 64

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. One great example of using emotional storytelling is Humans of New York (HONY).

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Say Too Much.

Media Training 120

Media Training Media Training Interviews 120

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. For example: The best place to find vintage furniture might be around the corner!

SEO 52

SEO How To Engineering Mobile 52

Melissa Agnes

NOVEMBER 27, 2014

Melissa Agnes, international crisis management speaker and consultant, was a recent guest on The Social Network Show, a radio show broadcasted out of Las Vegas, Nevada. Within this interview, Melissa discusses: Real-world examples of successful crisis management. When Crisis Comes Calling: Crisis Management for Business.

Crisis Management 100

Crisis Management Crisis Interviews Radio 100

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Some examples: Elements of Electrification , which looked at battery development in the EV era and the sourcing and availability of raw materials. I began my journalism career in 2014 as an intern at Automotive News.

Automotive 79

Automotive Meeting Report Insurance 79

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136