Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Peter Shankman. petershankman. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Cision

MAY 4, 2016

How do you think your background in journalism will help you in this new role? Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. . How did you make the switch from journalism to PR? Read closely what they write. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. The question they always come back to when writing a story is, what is going to resonate with my readers? Q: What’s the biggest thing you need from PR pros?

Pitching 120

Pitching Policies Ethics Mobile 120

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

JULY 14, 2013

Since we switched to a new, monthly format, and also as we cut back a bit on our publishing schedule, and also as I have been a little bit crazed with a bunch of stuff, I still haven’t gotten around to writing a recap. 4: Who’s on a Washington Business Journal list? ET, and of course, just use the hashtag #measurePR. #4:

Journalism 81

Journalism Radio Twitter Print 81

Maxim Behar

NOVEMBER 23, 2020

This guarantees a variety of ideas, but the different cultures, time zones and the lack of events at the Davos Congress Center make things quite complicated. It is my duty to manage the finances, events, ideas and diversity of this already very heavy machine, but for me it is an invaluable experience, and for Bulgaria a unique promotion.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. But at the end of the day we write off a fair amount of work.

Corporate 148

Corporate Fashion Agency Travel 148

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 23, 2016

My wardrobe last Wednesday included Nike yoga pants, tennis shoes and a coral screen print Delta Gamma Shirt, which, if you knew my time at Mississippi State, had to be two years old. I had to stop Sinek’s lecture because I started losing my focus on writing this blog. Guest Post by Emma Hawes . It is simply mesmerizing.

Print 49

Print Software SEO Conference 49

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Muck Rack’s AI wants you to write shorter pitches A few months back Muck Rack added generative AI to write press releases (PressPal.ai).

Software 123

Software Pitching Ethics Privacy 123

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. Wilson award for business journalism. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. How long have you been in journalism and how did you get started?

Meeting 87

Meeting Media Chemicals Radio 87

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. It helps you understand the medium.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Organizational perception management: A framework to overcome crisis events. Organization Development Journal. Printing marks the beginning of the end of the manuscript culture. Source: Hargis, M. &

eBook 52

eBook Groups Biotechnology Resources 52

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., While social media is used daily by Washington Post journalists and editors, a classic approach to journalism still remains effective today as well. is keeping up with the ever-changing media landscape.

Pitching 159

Pitching Social Media Fashion Newspapers 159

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Every single editor at the PR Bootcamp event noted how obvious it is when they’re pitched with a template.

Pitching 82

Pitching Print Journalism Local 82

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The organization switched from Cision according to the write-up.

Software 121

Software Case Study Advertising Advertising 121

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

SEPTEMBER 23, 2014

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. And the media dutifully report on such events every single time. Capitalizing on Tragic Events. Capitalizing on Tragic Events. And that’s it folks.

Company 110

Company Apparel Airlines Crisis Communications 110

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. If that age group is still reading your Arabian Business or your Forbes Magazine, then we’ll still continue to write a press release. And what we can see now is those numbers are vastly different.

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

MARCH 6, 2022

I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. I was a great risk. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says.

Infographics 54

Infographics Print Video Real Estate 54

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. Journalism is more cerebral than people believe,” he told PRsay via phone from Washington, D.C. Well, that’s not good.

Journalism 120

Journalism Conference Internal International 120

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” To many, injecting a CTA into a piece of writing is to sully the art form. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52