PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. This, in turn, can lead to better outcomes for clients and organizations.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 96

Creativity Study Ethics Publicity 96

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. He is also a person with exceptionally broad cultural knowledge. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

AUGUST 8, 2017

Do you write a new pitch all together? This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. Do you follow up?

Software 71

Software Tools Pitching Media Relations 71

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. It’s possible that Onclusive did too at one time.

Software 85

Software Pitching Internal International 85

PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind. These are tools that can make us better, not take our jobs.”

Communications 74

Communications Guidelines Technology Tools 74

The Resolution Blog

AUGUST 1, 2019

Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. What I would have then found out was that their innovation was imbalanced with their organisational ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing.

Ethics 120

Ethics Publicity Data SEO 120

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 144

Employee Software Survey Tools 144

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. The combination of GPT-3 and audio and video transcription software such as Otter.ai

Publicity 98

Publicity Wikipedia Marketing Training 98

Flack's Revenge

NOVEMBER 16, 2016

Mike Ananny writes about the public editor’s role, and the challenges they face in the increasingly tech-driven environment. He writes: “Today, it is harder to say where newsrooms stop and audiences begin. That is also Facebook’s challenge.”. Nieman Lab – It’s Time to Reimagine the Role of a Public Editor.

Ethics 120

Ethics Facebook Google Engineering 120

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Waxing UnLyrical

MAY 17, 2019

Data Ethics Accompany Data Sciences. In light of the major data leaks of the prior that affected millions of online users, the development and organizations adapting Data Ethics into their company protocols are bound to be a major digital customer experience trend of 2019. Image by rawpixel.com via Pexels.

Trends 70

Trends Ethics Survey Data 70

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. It operates directly in your web browser, so you don’t need to download any software.

Tools 62

Tools Blogging Pitching Google 62

Stephen Waddington

JUNE 26, 2018

There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

JULY 29, 2018

Digital literacy should be the fourth pillar of education, alongside reading, writing and maths. They are also significantly different from the traditional model of a ‘publisher’, which commissions, pays for, edits and takes responsibility for the content it disseminates. #5

Government 63

Government Social Media Report Media 63

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. This blog post explains how software can recognize images. Here are some interesting posts by or about the PR technology community that stood out to me this month: Tressa Robbins writes about PR ethics for Burrelles.

Technology 81

Technology Company Analytics Writing 81

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M.

Ethics 75

Ethics Software Meeting Policies 75

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. To that end, this year’s roundup is uh-mazing. It all adds up to more content.

Marketing 198

Marketing Content Marketing Data Social Media 198

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Bianchi Biz Blog

DECEMBER 2, 2020

We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. Whether its learning about lasers, sensors and cameras that allow the car to drive for you, or the apps and software that can connect your phone, home and vehicle together to coordinate schedules, contacts, favorite destinations, etc.,

Mobile 74

Mobile Trends Automotive Technology 74

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. This transparency makes the world far more ethical than it used to be.

Leadership 59

Leadership Social Media Creativity Ethics 59

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. Makes me tired even thinking about this bloke’s work ethic. There are so many gems in his writing. And I love well-designed things.

Digg 104

Digg SEO System Reddit 104

PR in High Definition

JULY 28, 2016

Fortunately, there is more plagiarism detection software on the market these days, making it easy to find plagiarists. Read and write up notes for inspiration, but never drag and drop sentences or paragraphs into your own writing. Not only are you plagiarising, but the style of writing and tone of voice will jar for the reader.

Web 48

Web Reputation Employee Policies 48

Sword and the Script

MAY 14, 2019

It’s important to underscore that this briefing is the primary source of my observations and that I didn’t actually touch the software. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher. Is that relationship building?

Case Study 119

Case Study Software Data Web 119

Mindful Marketing

APRIL 4, 2019

Also in the middle of the scale are calls that say your computer’s software is out of date or it memory is running low, etc. I also mentioned Mindful Marketing and the possibility of writing a piece related to the incident for the blog. ” Subscribe to Mindful Matters blog.

Banking 75

Banking Examples Print Ethics 75

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions.

Agency 84

Agency Enterprise Technology Analytics 84

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M.

Ethics 40

Ethics Meeting Software Policies 40

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. A software assistant like Grammarly uses AI to offer recommendations on how to write better. In all cases, AI is used, in various contexts, to “read” and “write” human language. That’s impressive.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

SEPTEMBER 24, 2016

Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The ethical implications are incredible – and maybe too are the dangers. He writes: “Drawing is like talking, except you use shapes instead of words.”. Google and Facebook take this to the next level.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). Today, they just dump gigabytes of data into a software program called eDiscovery, and boom, here are the parts relevant to the case. So, what does this in-housing trend mean for PR agencies? No need for the army of associates.

Agency 99

Agency Trends Marketing Survey 99