Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues.

Software 131

Software Pitching Ethics Privacy 131

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. This transparency makes the world far more ethical than it used to be.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

SEPTEMBER 24, 2016

Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. The ethical implications are incredible – and maybe too are the dangers. Does your B2B PR machine bring creative ideas? In the creative domain, humans still dominate.

Marketing 60

Marketing Creativity B2B Ethics 60

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. Makes me tired even thinking about this bloke’s work ethic. There are so many gems in his writing. And I love well-designed things.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. So, what does this in-housing trend mean for PR agencies? No need for the army of associates.

Agency 99

Agency Trends Marketing Survey 99

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve About 23 percent of respondents were “extremely uncomfortable.”

Privacy 124

Privacy Google Advertising Advertising 124

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics 96

Ethics Privacy Radio Sports 96

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Until next time! Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 80

Ethics Employee Communications System 80

PR Conversations

AUGUST 17, 2014

Few practitioners even know how to code with HTML (let alone anything more sophisticated) or have a working knowledge of design packages, macros or to be honest, how to use the full capabilities of word-processing or presentation software. Also then as an occupation, we never seem to get a step closer to an ethical future for PR.

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. As Kirstene Stewart states, “Homogeneity is a creativity killer.” I would suggest not just for employees, but also for communication teams.

Employee 40

Employee Internal International Corporate 40

PR in High Definition

JULY 28, 2016

Fortunately, there is more plagiarism detection software on the market these days, making it easy to find plagiarists. Read and write up notes for inspiration, but never drag and drop sentences or paragraphs into your own writing. Not only are you plagiarising, but the style of writing and tone of voice will jar for the reader.

Web 48

Web Reputation Employee Policies 48