PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Ethical Voices

MAY 18, 2023

The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation.

Ethics 81

Ethics Reddit Energy Advertising 81

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

Ethics 83

Ethics Publicity Guidelines Technology 83

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 72

Ethics Agency Journalism Corporate 72

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. And they valued students who had completed internships.

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Report Ethics Education Survey 78

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

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Trends Mobile Web System 120

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. And they valued students who had completed internships.

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Report Ethics Education Survey 78

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? They’re presenting almost a binary solution set. I’m in the middle of working with a client where there are six messaging guides I have to write. I’ve brought that lens to the agency space and as a consultant. It lacks originality.

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Ethics Storytelling Communications Training 70

PRSay

APRIL 18, 2016

Is ad-blocking ethical? In the present business model, publishers are paid by advertisers. The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”.

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Ethics Web Advertising Advertising 60

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Ethics Policies Guidelines Employee 135

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely.

Communications 190

Communications Sports Journalism Fashion 190

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

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Ethics Publicity Data Agency 52

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. They have more credibility in many ways compared to other forms of media out there presently. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so.

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Ethics Marketing Policies Education 46

Maxim Behar

MARCH 12, 2024

There is some criticism that many people worldwide might be unable to take advantage of the opportunities presented by the social media revolution because of insufficient comprehension and underdeveloped critical thinking skills. Some twenty years ago, as we were adopting the ethics standards at my company, M3 Communications Group, Inc.,

Ethics 64

Ethics Social Media Local Corporate 64

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

5W PR

NOVEMBER 28, 2023

Write a well-crafted summary highlighting the professional journey, skills, and aspirations. Use this feature to showcase work, projects, or presentations. Reach out to colleagues and supervisors who can attest to skills and work ethic. Use a high-quality, professional headshot. Dress appropriately for the industry.

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LinkedIn How To Course Ethics 88

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.

Ethics 90

Ethics Journalism Radio Television 90

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. The product is only available in the UK presently.

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Software Pitching Ethics Privacy 128

PRSay

APRIL 4, 2019

The APR designation demonstrates one’s ability to think strategically and validates a professional level of ethics, experience and competence. She and I had regular check-ins, where she would ask me how the task of writing my questionnaire was going. Lastly, I wanted to set myself apart from my peers.

Case Study 128

Case Study Ethics Study Course 128

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. He is also a person with exceptionally broad cultural knowledge. Host: What's the question?

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. There's also disinformation - it's present in both traditional and social media.

Social Media 64

Social Media Newspapers Television Radio 64

PRSay

OCTOBER 23, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. I’m writing this blog post from an office adapted for a person with severe vision loss. This year’s theme is “Transforming the Landscape.” I was excited to receive the recognition but also worried.

Transportation 158

Transportation Sports Ethics Government 158

Sword and the Script

AUGUST 11, 2020

They weren’t in it for the lousy pay, the long hours, or the difficult working conditions – they were in it to gather facts and present them to an audience. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Do they make mistakes?

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Survey Data Media Ethics 160

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2).

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Ethics Communications Print Television 52

Reputation Us

AUGUST 28, 2023

What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. ” Aftab Pureval Presentation : Future-Proof Marketer: Exploring AI for Marketing Success Matthew Dooley @beth-johnson Stella Udeozor “Look at A.I. ” –Hope for technology to be ethical.

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System Technology Banking Community 78

Critical Mention

AUGUST 20, 2020

Ted Talks have been a popular educational resource since they kickstarted their presentations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars. The New Rules of Marketing & PR.

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Resources Communications Education Guidelines 136

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. What other ethics issue did you want to discuss?

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Ethics Data Training Agency 105

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. or “turn these bullets into a work bio for me” and have the AI return results in seconds is quite frankly, amazing. Think about how much time you can save each day if you apply this to a few tasks.

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Enterprise Tools Technology Privacy 184

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. We under no circumstance present the output of a genAI query to a client as final content. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. We under no circumstance present the output of a genAI query to a client as final content. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Your overarching strategy is to present a story about your organization that a reporter will want to cover (the trusty news hook). Keep it ethical. The webinar is available for free to PRSA members.

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Storytelling Media Nonprofit Government 163

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products. Credibility.

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How To Ethics SEO Guidelines 98

PRSay

APRIL 11, 2018

I completed my questionnaire from the perspective of one job and did my Panel Presentation on a project from another — all while transitioning into a new role. Preparing for my Panel Presentation grounded me the most in the RPIE planning process.

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Exercises Corporate Ethics Study 113

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.

Communications 40

Communications Conference Government Policies 40