Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 112

Pitching Media Relations Survey Advertising 112

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the best piece of ethics advice you were ever given?

Ethics 81

Ethics Data Crisis Apparel 81

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media.

Survey 145

Survey Media Report Journalism 145

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Emerged Trends.

Trends 120

Trends Mobile Web System 120

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Get local: Most of the media outlets you reach out to are focused on a specific audience. Even mainstream media outlets break their coverage into different beats. What you say and how you say it can make or break that credibility. Learn them.

Media Relations 40

Media Relations Media Local Healthcare 40

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She is a public affairs and media consultant based in Washington, D.C.

Communications 120

Communications Case Study Training Reputation 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

JUNE 20, 2023

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40

Brand Branding Local Instagram 40

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. Modernisation Ten years ago regional media relations was a strong area of business for a PR agency or national or regional organisation.

Analysis 60

Analysis Technology Tools Exercises 60

PRSay

MARCH 29, 2017

The survey indicates a widespread sense that news outlets aren’t getting the local story because of constricted economics. “The media is also now an echo chamber,” Edelman says. RELATED: Get new strategies to build coverage and trust at the PR and Media Relations Summit in New York.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” Makes me tired even thinking about this bloke’s work ethic. Brian Dean.

Digg 104

Digg SEO System Reddit 104

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. Clearly, the public is demanding more of businesses than in the past.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. She is smart and talented with a work ethic to match—a dangerous combination and invaluable asset for anyone smart enough to hire her.”

Transportation 122

Transportation Social Media Corporate Agency 122

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? For those plying the lost art of media relations (i.e., Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

FEBRUARY 6, 2018

Corporate social responsibility and ethics are important to me, and I am proud to work for a company where I believe in its values, which I think should be a non-negotiable when you are a corporate communications professional! Beyond the people, I also believe in the company and respect the leaders.

Energy 68

Energy Corporate Travel Internal 68

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

OCTOBER 27, 2023

The interpretive paradigm can be found in the concepts of reputation management in business schools, integrated marketing communication in advertising programs, and some critical and rhetorical theories of public relations in communication departments. I have done everything I could do in my career to move it in that direction.

Reputation 52

Reputation Social Media Internal International 52

Bad Pitch Blog

MARCH 5, 2006

believes that their dating service stands out and encourages not only making honest and true connections with just any woman in your local area, but really taking a step outside of the norm and looking for a more exotic love interest and experience. Romantic Tours, Inc. They strive to provide quality service to all of their members.

Pitching 40

Pitching Ethics Local Report 40