ReimaginePR

NOVEMBER 29, 2016

Speech writing? Ethical dilemmas & existential angst. Right around election time, I was fortunate to speak to students at McGill University in Montreal about ethics in social media, and at Humber College in Toronto about socially responsible communications. In such an unconventional election, prognostication proved futile.

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Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.

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Ethics Guidelines Comparison Creativity 64

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

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Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. But you can't buy Facebook, Instagram, or another social media platform.

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Maxim Behar

MARCH 12, 2024

Instead, he would have been saving money to run an ad in the local newspaper or on local radio, or he would have been trying to befriend some local journalist and chug a couple of tequila shots with him in the bar to get him to write something about his business. Social media is taking over online trade, as well.

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Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

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Solo PR Pro

APRIL 11, 2023

Doing so today requires a steady check-in on ethics, a systematic check on inherent biases and a diversity of thinkers to crisis proof messaging. She writes, “There’s little room for nuance. We can lead the way with ethical communications and actions. Did I mention that the job is hard? We’d love to hear from you.

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The Resolution Blog

AUGUST 1, 2019

They did, Cambridge Analytica gained detailed profiles of people in the UK and the US through personality quizzes and other sources on Facebook. Since April I’ve watched various friends and family delete Facebook accounts, read up about new data protection laws and try to hide their online footprint. And the leaders lacked integrity.

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Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. And reporters, mainly, because all of us who write something want to make news.

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Radio Ethics How To Writing 59

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? TechCrunch – How Facebook can Escape the Echo Chamber. That is also Facebook’s challenge.”. Mike Ananny writes about the public editor’s role, and the challenges they face in the increasingly tech-driven environment. How much is fake news?

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Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. It is important for legal, practical, and ethical reasons. Note that plain language doesn’t consider oversimplification. Be clear and concise.

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Stephen Waddington

AUGUST 11, 2019

Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues.

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Communications Ethics Public Affairs Government 96

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. In the past year Facebook has proven unfit to regulate itself. Facebook took down 1.3 They have a combined following of 59 million across Facebook, Google and Twitter.

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Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2).

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Maxim Behar

AUGUST 4, 2022

They don't use news agencies as much as Facebook or Instagram, they scroll through their feeds and create content from that.

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Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

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Tough Sledding

NOVEMBER 16, 2016

Did they ever set foot in an Ethics class or stop to consider the morality of their actions? I’m not writing from a partisan perspective today. I’m writing as an educator who believes the primary job of ethical communicators it to foster dialog and create understanding. You also can post at the MA-JMC Facebook page.

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Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5 Use it transparently.

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Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5 Use it transparently.

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Publicity Guidelines Training Transportation 78

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

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Ethics Guidelines Fashion Transportation 98

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. Harness a particular social media platform whether you’re strong at Instagram, Twitter or Facebook Live.

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Social Media Media Interviews Instagram 177

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. One strategy – and following on from what Facebook started on social platforms – has been to introduce more pay-for-play opportunities, replacing editorial columns with promoted content.

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Crisis Management Print Ethics Local 88

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

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Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The New Rules of Marketing & PR.

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Resources Communications Education Guidelines 136

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

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Stephen Waddington

OCTOBER 12, 2018

You’ll get a measure of the individual's seniority and maturity from their writing. I'm sure that a lot of employers are doing great things and are taking mental health seriously — but sticking out a couple of tweets or posting a video on Facebook isn't enough. I've seen something on Facebook." Not in my experience.

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Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

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Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. We’ll look at ethics and governance. Almost 70% of Facebook time is spent on mobile. The importance of data.

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Stephen Waddington

AUGUST 2, 2019

Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. Facebook provides tools to target and amplify content.

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Stephen Waddington

JULY 29, 2018

3 Advertising transparency: Facebook criticised As well as having digital imprints, the Government should consider the feasibility of clear, persistent banners on all paid-for political adverts and videos, indicating the source and making it easy for users to identify what is in the adverts, and the advertiser.

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Waxing UnLyrical

APRIL 23, 2013

The Fake Facebook Meme. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. Twitter and Facebook both contain plenty of fake followers. No, our job is to keep social media ethical. It’s factual.

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Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Encourage people to talk about themselves.

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NewsWhip

MARCH 23, 2023

Engagement has been rising month by month, but the media has been writing about AI in earnest since the early days of 2023. When it comes to helpful AI, Wevolver posted a video on Facebook where AI was used to simulate eye contact with a camera (197.5k). Since January, AI has held a commanding hold over both public and media interest.

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Stephen Waddington

JUNE 26, 2018

There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out.

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Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. Blogger outreach itself is not spam when done correctly (and ethically).

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Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. Blogger outreach itself is not spam when done correctly (and ethically).

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Tools Blogging Pitching Google 71

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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